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Lego Weapons

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -14.6% this quarter, so Lego Weapons is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Market size
$80K/yr322K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
30%top-5 click share · 28 brands · 127 sellers

Flapen Score

Lego Weapons against its category

The dotted line is the Toys & Games average. Past it, Lego Weapons is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Weapons market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Weapons 322K times last year and spent an estimated $80K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.5%
Market size, estimated
$80Ka year
Peak month
December1.4× the quietest month
Top search term
lego weapons102K searches a year

02 · Price

A sale here is worth $17.10.

Listings sell for $17.10 on average, from $4.37 to $99.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.10 that is $0 to $2K a year per listing.

Average price
$17.10inside the $15 to $100 sweet spot
Price range
$4.37–$99.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,842 within Figures. It carries 278 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
6.3%
Average rank
#1,842in Figures
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
278per listing
Listings tracked
69

04 · Newcomers

8 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lego Weapons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

127

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

30%

Top 20: 67%

Open market

37%

  • Brand 125%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Lego Weapons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Lego Weapons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego weapons102K/yr
  • lego guns for minifigures36K/yr
  • lego weapons pack19K/yr
  • lego ninjago polybag17K/yr
  • lego ninjago minifigure15K/yr
  • lego ninjago mini figures12K/yr
  • lego ninjago weapons14K/yr
  • lego ninjago movie minifigures11K/yr
  • lego knife10K/yr
  • ninjago weapons9K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Weapons

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Size-Overall”
0.9%of orders come back
“I don't trust the fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Weapons questions

Answered from the same tracked data.