- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $210K/yr444K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 44%top-5 click share · 15 brands · 294 sellers
Flapen Score
Lego Shoes against its category
The dotted line is the Toys & Games average. Past it, Lego Shoes is stronger. Inside it, weaker.
Market
The Lego Shoes market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Shoes 444K times last year and spent an estimated $210K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $210Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- nike lego95K searches a year
02 · Price
A sale here is worth $64.75.
Listings sell for $64.75 on average, from $24.45 to $192.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $64.75 that is $0 to $6K a year per listing.
- Average price
- $64.75inside the $15 to $100 sweet spot
- Price range
- $24.45–$192.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #40,108 within Storage & Accessories. It carries 288 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 84%
- Out of stock, average day
- 3.9%
- Average rank
- #40,108in Storage & Accessories
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 288per listing
- Listings tracked
- 37
04 · Newcomers
5 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Lego Shoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
294
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
20%
- Brand 122%
- Brand 221%
- Brand 317%
- Brand 49%
- Brand 58%
- Brand 64%
Demand
Lego Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Lego Shoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nike lego95K/yr
- lego nike79K/yr
- nike lego set57K/yr
- lego nike dunk25K/yr
- nike dunk lego set35K/yr
- nike dunk lego24K/yr
- nike dunk trickshot lego set17K/yr
- nike legos15K/yr
- lego nike shoe7K/yr
- nike lego shoe6K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Shoes
We read the reviews and the return reasons for every product selling here.
“Assembly is challenging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Shoes questions
Answered from the same tracked data.








