Lego Powered Up
FailShoppers spend an estimated $24K a year here, so Lego Powered Up is a Fail.
- Flapen Score
- 34 / 100Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 4634
- Market size
- $24K/yr52K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 55%top-5 click share · 7 brands · 100 sellers
Flapen Score
Lego Powered Up against its category
The dotted line is the Toys & Games average. Past it, Lego Powered Up is stronger. Inside it, weaker.
Market
The Lego Powered Up market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Powered Up 52K times last year and spent an estimated $24K. The top 5 brands take 93% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $24Ka year
- Top search term
- lego powered up29K searches a year
02 · Price
A sale here is worth $100.66.
Listings sell for $100.66 on average, from $27.97 to $440.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $100.66 that is $0 to $10K a year per listing.
- Average price
- $100.66above the $15 to $100 sweet spot
- Price range
- $27.97–$440.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #4,134 within Storage & Accessories. It carries 315 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 86%
- Out of stock, average day
- 6.3%
- Average rank
- #4,134in Storage & Accessories
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 315per listing
- Listings tracked
- 22
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Lego Powered Up products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
100
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
4%
- Brand 148%
- Brand 222%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (1 brand, 4%)
Demand
Lego Powered Up search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.8× · 7 of 12 months tracked
Search terms
Top Lego Powered Up search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego powered up29K/yr
- lego hub6K/yr
- lego power up5K/yr
- lego powered up kit9K/yr
- lego powered up train kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Powered Up
We read the reviews and the return reasons for every product selling here.
“Functions terribly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Powered Up questions
Answered from the same tracked data.








