Lego Godzilla
FailThe top 5 products take 82% of clicks, so Lego Godzilla is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $136K/yr247K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 112 sellers
Flapen Score
Lego Godzilla against its category
The dotted line is the Toys & Games average. Past it, Lego Godzilla is stronger. Inside it, weaker.
Market
The Lego Godzilla market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Godzilla 247K times last year and spent an estimated $136K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $136Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- lego godzilla73K searches a year
02 · Price
A sale here is worth $42.43.
Listings sell for $42.43 on average, from $20.35 to $159.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $42.43 that is $11K to $21K a year per listing.
- Average price
- $42.43inside the $15 to $100 sweet spot
- Price range
- $20.35–$159.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $11K–$21K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #1,883 within Figures. It carries 654 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 24.5%
- Average rank
- #1,883in Figures
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 654per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Lego Godzilla products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MEGA Godzilla x Kong The New Empire Building Set Action Figure Godzilla with 543 Pieces and Accessories 8 Inches Tall for Adult Collectors
- Price
- $42.09
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 2y ago

nanoblock - Godzilla - Godzilla Minus One Deluxe Edition Advanced Hobby Series Building Kit
- Price
- $159.63
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

MEGA Godzilla x Kong The New Empire Building Set Action Figure Kong with 541 Pieces and Accessories 12 Inches Long for Adult Collectors
- Price
- $20.35
- Rating
- 4.7/5
- Reviews
- 3,418
- Age
- 2y ago

BePuzzled Godzilla Ultra Deluxe Original 3D Crystal Puzzle 71 Piece Brain Teaser Collectible Display Puzzle for Kids & Adults Ages 12+
- Price
- $22.52
- Rating
- 4.4/5
- Reviews
- 481
- Age
- 2y ago

Sunrad 5 in 1 STEM Robot Building Kit 935Pcs APP & Remote Control Robot Toys for Kids Age 8-14+ Engineering Technic Coding Robotic Build RC Robots Set Science Educational Toy Gift for Boys Girls
- Price
- $47.06
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Sunrad 5 in 1 STEM Robot Building Kit 935Pcs APP & Remote Control Robot Toys for Kids Age 8-14+ Engineering Technic Coding Robotic Build RC Robots Set Science Educational Toy Gift for Boys Girls
- Price
- $47.06
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 6mo ago

DOLIVE STEM 5 in1 Dinosaurs Building Kits for Kids Ages 8-14 Remote Control and App Controlled Dinosaur Figures Toy Birthday Gift for 8 9 10 11 12+ Years Old
- Price
- $48.65
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 10mo ago

nanoblock - Godzilla - Godzilla Minus One Deluxe Edition Advanced Hobby Series Building Kit
- Price
- $159.63
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

Chia Pet Godzilla with Seed Pack Decorative Pottery Planter Easy to Do and Fun to Grow Novelty Gift Perfect for Any Occasion
- Price
- $21.61
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 2y ago

Funko Pop! Super: Godzilla - Sleeping Godzilla with Minilla - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors and Display
- Price
- $22.33
- Rating
- 4.9/5
- Reviews
- 119
- Age
- 10mo ago
Newest
by launch date
Sunrad 5 in 1 STEM Robot Building Kit 935Pcs APP & Remote Control Robot Toys for Kids Age 8-14+ Engineering Technic Coding Robotic Build RC Robots Set Science Educational Toy Gift for Boys Girls
- Price
- $47.06
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 6mo ago

Funko Pop! Super: Godzilla - Sleeping Godzilla with Minilla - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors and Display
- Price
- $22.33
- Rating
- 4.9/5
- Reviews
- 119
- Age
- 10mo ago

DOLIVE STEM 5 in1 Dinosaurs Building Kits for Kids Ages 8-14 Remote Control and App Controlled Dinosaur Figures Toy Birthday Gift for 8 9 10 11 12+ Years Old
- Price
- $48.65
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 10mo ago

nanoblock - Godzilla - Godzilla Minus One Deluxe Edition Advanced Hobby Series Building Kit
- Price
- $159.63
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

Chia Pet Godzilla with Seed Pack Decorative Pottery Planter Easy to Do and Fun to Grow Novelty Gift Perfect for Any Occasion
- Price
- $21.61
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
112
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
6%
- Mega Brands53%
- KAWADA20%
- Bepuzzled7%
- USAOPOLY6%
- Sunrad4%
- DOLIVE4%
- Open — no brand owns it (3 brands, 6%)
Demand
Lego Godzilla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.4×
Search terms
Top Lego Godzilla search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego godzilla73K/yr
- godzilla lego88K/yr
- godzilla lego set46K/yr
- godzilla legos15K/yr
- lego godzilla sets9K/yr
- lego king kong6K/yr
- godzilla building sets5K/yr
- king kong lego6K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Godzilla
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Godzilla questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








