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Lego Dungeons and Dragons

Fail

The top 5 brands take 100% of clicks, so Lego Dungeons and Dragons is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$218K/yr215K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
91%top-5 click share · 3 brands · 94 sellers

Flapen Score

Lego Dungeons and Dragons against its category

The dotted line is the Toys & Games average. Past it, Lego Dungeons and Dragons is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Dungeons and Dragons market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Dungeons and Dragons 215K times last year and spent an estimated $218K. All 3 brands take every click. Demand peaks in Sep–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
0.9%
Market size, estimated
$218Ka year
Peak month
December6.7× the quietest month
Top search term
lego dungeons and dragons63K searches a year

02 · Price

A sale here is worth $115.63.

Listings sell for $115.63 on average, from $12.13 to $361.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $115.63 that is $58K to $87K a year per listing.

Average price
$115.63above the $15 to $100 sweet spot
Price range
$12.13–$361.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$58K–$87K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,027 within Figures. It carries 434 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
9.4%
Average rank
#1,027in Figures
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
434per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lego Dungeons and Dragons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 28%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Lego Dungeons and Dragons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Lego Dungeons and Dragons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego dungeons and dragons63K/yr
  • lego dnd36K/yr
  • dungeons and dragons lego34K/yr
  • dnd lego24K/yr
  • lego d&d11K/yr
  • dungeons and dragons lego set11K/yr
  • dnd lego set11K/yr
  • d&d lego7K/yr
  • d&d lego set4K/yr
  • dnd legos6K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Dungeons and Dragons

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Gifting Purpose”
23%of negative reviews mention “Assembly/Installation”
1.5%of orders come back
“not easy to build”
A buyer, on “Assembly/Installation”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lego Dungeons and Dragons questions

Answered from the same tracked data.