Lego Dungeons and Dragons
FailThe top 5 brands take 100% of clicks, so Lego Dungeons and Dragons is a Fail.
- Flapen Score
- 36 / 100Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 4636
- Market size
- $218K/yr215K searches / yr
- 90-day growth
- +23.4%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 94 sellers
Flapen Score
Lego Dungeons and Dragons against its category
The dotted line is the Toys & Games average. Past it, Lego Dungeons and Dragons is stronger. Inside it, weaker.
Market
The Lego Dungeons and Dragons market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Dungeons and Dragons 215K times last year and spent an estimated $218K. All 3 brands take every click. Demand peaks in Sep–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- +23.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $218Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- lego dungeons and dragons63K searches a year
02 · Price
A sale here is worth $115.63.
Listings sell for $115.63 on average, from $12.13 to $361.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $115.63 that is $58K to $87K a year per listing.
- Average price
- $115.63above the $15 to $100 sweet spot
- Price range
- $12.13–$361.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $58K–$87K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,027 within Figures. It carries 434 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 9.4%
- Average rank
- #1,027in Figures
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 434per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Lego Dungeons and Dragons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 189%
- Brand 28%
- Brand 34%
- Open — no brand owns it (0%)
Demand
Lego Dungeons and Dragons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Lego Dungeons and Dragons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego dungeons and dragons63K/yr
- lego dnd36K/yr
- dungeons and dragons lego34K/yr
- dnd lego24K/yr
- lego d&d11K/yr
- dungeons and dragons lego set11K/yr
- dnd lego set11K/yr
- d&d lego7K/yr
- d&d lego set4K/yr
- dnd legos6K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Dungeons and Dragons
We read the reviews and the return reasons for every product selling here.
“not easy to build”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Dungeons and Dragons questions
Answered from the same tracked data.








