Lego Dnd
brand-locked demand (top 5 brands take 100% of clicks) — Lego Dnd doesn't clear our bar today.
Flapen Score
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Is Lego Dnd profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Lego Dnd is a $218K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 36/100.
Lego Dnd: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +23.4% over the last 90 days and 0.9% of searches end in a purchase.
$218K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 8 products
Top Lego Dnd products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LEGO Ideas Dungeons & Dragons: Red Dragons Tale Building Set for Adults Dungeons and Dragons Gift Idea Fantasy Model for Build and Display Created in Collaboration with Wizards of the Coast 21348
- Price
- $361.93
- Rating
- 4.7/5
- Reviews
- 336
- Age
- 2y ago
LEGO 71047 Dungeons & Dragons Collectible Minifigures - 1 Random Mystery Pack (12 Characters Total to Collect)
- Price
- $12.13
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
LEGO Minifigures Dungeons & Dragons 6 Pack - Toy for Boys & Girls Ages 5+ - Collectible Figures for Kids & Adult Fans - Dungeons & Dragons Gift - 66765
- Price
- $50.63
- Rating
- 4.7/5
- Reviews
- 1,518
- Age
- 1y ago
LEGO 71047 Dungeons & Dragons Collectible Minifigures - Collect all 12 Characters 1 Character per box
- Price
- $95.35
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 1y ago
OWNONE 1 Dragon Building Set with Dice Tower 919 PCS Flaming Medieval Castle Building Blocks Set Fantasy Model Kit Home Decor Birthday Gift for Adults Teens Kids Boys 8+
- Price
- $38.67
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 11mo ago
Trending
90-day click momentum
LEGO Icons The Lord of The Rings: The Shire Building Set - Room Decor for Men and Women Ages 18+ - Adult DIY Collectible for Bedroom or Office - with Gandalf Minifigure - 10354
- Price
- $269.23
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 1y ago
LEGO 71047 Dungeons & Dragons Collectible Minifigures - 1 Random Mystery Pack (12 Characters Total to Collect)
- Price
- $12.13
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
LEGO 71047 Dungeons & Dragons Collectible Minifigures - Collect all 12 Characters 1 Character per box
- Price
- $95.35
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 1y ago
OWNONE 1 Dragon Building Set with Dice Tower 919 PCS Flaming Medieval Castle Building Blocks Set Fantasy Model Kit Home Decor Birthday Gift for Adults Teens Kids Boys 8+
- Price
- $38.67
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 11mo ago
LEGO Creator 3 in 1 Medieval Dragon Toy - Building Toy with 3 Build Options Dragon Sea Serpent or Phoenix - Fantasy Set for Kids Boys and Girls Ages 9+ - Gift Idea for Birthdays - 31161
- Price
- $57.68
- Rating
- 4.9/5
- Reviews
- 1,079
- Age
- 1y ago
Newest
by launch dateOWNONE 1 Dragon Building Set with Dice Tower 919 PCS Flaming Medieval Castle Building Blocks Set Fantasy Model Kit Home Decor Birthday Gift for Adults Teens Kids Boys 8+
- Price
- $38.67
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 11mo ago
LEGO Icons The Lord of The Rings: The Shire Building Set - Room Decor for Men and Women Ages 18+ - Adult DIY Collectible for Bedroom or Office - with Gandalf Minifigure - 10354
- Price
- $269.23
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 1y ago
LEGO Creator 3 in 1 Medieval Dragon Toy - Building Toy with 3 Build Options Dragon Sea Serpent or Phoenix - Fantasy Set for Kids Boys and Girls Ages 9+ - Gift Idea for Birthdays - 31161
- Price
- $57.68
- Rating
- 4.9/5
- Reviews
- 1,079
- Age
- 1y ago
Mavo brix Mimic Chest Building Sets Monster Dice Storage Box that Holds Up to 3 Polyhedral Dice Sets. Ideal for Dragons Board Game Gifts for Adults and Kids Compatible with Lego Sets 531pcs
- Price
- $39.43
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
LEGO 71047 Dungeons & Dragons Collectible Minifigures - 1 Random Mystery Pack (12 Characters Total to Collect)
- Price
- $12.13
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- LEGO89%
- OWNONE 18%
- Mavo brix4%
- Open — no brand owns it (0%)
Lego Dnd demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 6.7×
Top Lego Dnd search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lego dungeons and dragons63K/yr
- lego dnd36K/yr
- dungeons and dragons lego34K/yr
- dnd lego24K/yr
- lego d&d11K/yr
- dungeons and dragons lego set11K/yr
- dnd lego set11K/yr
- d&d lego7K/yr
- d&d lego set4K/yr
- dnd legos6K/yr
What reviews say buyers love and hate about Lego Dnd
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Was a gift”
“Fun build”
“Good value for money”
“i ljked how detailed the design is”
“A Clean, Detailed Shire Display Set That Looks Great”
What buyers complain about
70% of reviews“not easy to build”
“Waste of $ Not worth the $”
“Won't fit standard D&D dice”
“because For the amount I paid expected this set to be a bit larger”
“One of the instruction books was missing a section”
Lego Dnd return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lego Dnd questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
