lego dnd
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great434.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good$115.63avg listing price — sweet spot $15–$100
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Market size
Okay$218K$218K/yr · 215K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$12.13–$361.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lego dnd is a $218K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
lego dnd market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $463K–$578K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,027
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 75%
- Out of stock
- 9.4%
- Avg brand age
- 27 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- LEGO89%
- OWNONE 18%
- Mavo brix4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 6.7×
Top lego dnd search terms
- lego dungeons and dragons63K/yr
- lego dnd36K/yr
- dungeons and dragons lego34K/yr
- dnd lego24K/yr
- lego d&d11K/yr
- dungeons and dragons lego set11K/yr
- dnd lego set11K/yr
- d&d lego7K/yr
- d&d lego set4K/yr
- dnd legos6K/yr
Top lego dnd products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Ideas Dungeons & Dragons: Red Dragons Tale Building Set for Adults Dungeons and Dragons Gift Idea Fantasy Model for Build and Display Created in Collaboration with Wizards of the Coast 21348
LEGO$361.934.7★336 rev
LEGO 71047 Dungeons & Dragons Collectible Minifigures - 1 Random Mystery Pack (12 Characters Total to Collect)
LEGO$12.134.2★99 rev
LEGO Minifigures Dungeons & Dragons 6 Pack - Toy for Boys & Girls Ages 5+ - Collectible Figures for Kids & Adult Fans - Dungeons & Dragons Gift - 66765
LEGO$50.634.7★1,518 rev
LEGO 71047 Dungeons & Dragons Collectible Minifigures - Collect all 12 Characters 1 Character per box
LEGO$95.354.6★97 rev
OWNONE 1 Dragon Building Set with Dice Tower 919 PCS Flaming Medieval Castle Building Blocks Set Fantasy Model Kit Home Decor Birthday Gift for Adults Teens Kids Boys 8+
OWNONE 1$38.674.4★41 rev
Newest
by launch dateOWNONE 1 Dragon Building Set with Dice Tower 919 PCS Flaming Medieval Castle Building Blocks Set Fantasy Model Kit Home Decor Birthday Gift for Adults Teens Kids Boys 8+
OWNONE 1$38.6741 rev
LEGO Icons The Lord of The Rings: The Shire Building Set - Room Decor for Men and Women Ages 18+ - Adult DIY Collectible for Bedroom or Office - with Gandalf Minifigure - 10354
LEGO$269.23237 rev
LEGO Creator 3 in 1 Medieval Dragon Toy - Building Toy with 3 Build Options Dragon Sea Serpent or Phoenix - Fantasy Set for Kids Boys and Girls Ages 9+ - Gift Idea for Birthdays - 31161
LEGO$57.681,079 rev
Mavo brix Mimic Chest Building Sets Monster Dice Storage Box that Holds Up to 3 Polyhedral Dice Sets. Ideal for Dragons Board Game Gifts for Adults and Kids Compatible with Lego Sets 531pcs
Mavo brix$39.4366 rev
LEGO 71047 Dungeons & Dragons Collectible Minifigures - 1 Random Mystery Pack (12 Characters Total to Collect)
LEGO$12.1399 rev
Trending
90-day click momentumLEGO Icons The Lord of The Rings: The Shire Building Set - Room Decor for Men and Women Ages 18+ - Adult DIY Collectible for Bedroom or Office - with Gandalf Minifigure - 10354
LEGO$269.234.8★
LEGO 71047 Dungeons & Dragons Collectible Minifigures - 1 Random Mystery Pack (12 Characters Total to Collect)
LEGO$12.134.2★
LEGO 71047 Dungeons & Dragons Collectible Minifigures - Collect all 12 Characters 1 Character per box
LEGO$95.354.6★
OWNONE 1 Dragon Building Set with Dice Tower 919 PCS Flaming Medieval Castle Building Blocks Set Fantasy Model Kit Home Decor Birthday Gift for Adults Teens Kids Boys 8+
OWNONE 1$38.674.4★
LEGO Creator 3 in 1 Medieval Dragon Toy - Building Toy with 3 Build Options Dragon Sea Serpent or Phoenix - Fantasy Set for Kids Boys and Girls Ages 9+ - Gift Idea for Birthdays - 31161
LEGO$57.684.9★
What buyers say about lego dnd
What buyers praise and complain about, mined from review topics.What buyers love
“Was a gift”
“Fun build”
“Good value for money”
“i ljked how detailed the design is”
“A Clean, Detailed Shire Display Set That Looks Great”
“Full collection”
“It was exactly what Id hoped for”
“Decent size”
“Got all 12 minifigures as promised”
“I enjoyed putting it together”
What buyers complain about
“not easy to build”
“Waste of $ Not worth the $”
“Won't fit standard D&D dice”
“because For the amount I paid expected this set to be a bit larger”
“One of the instruction books was missing a section”
“The door sometimes sticks”
“Waste”
Top return reasons
Common questions
- Is lego dnd profitable to sell on Amazon United States?
- The niche generates $218K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the lego dnd niche?
- 3 brands and 94 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lego dnd?
- Top complaints mined from reviews: Assembly/Installation, Value For Money, Compatibility-Overall. The return rate is 1.5%.
- When does demand for lego dnd peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the lego dnd niche?
- Listings span $12.13–$361.93; the average listing price is $115.63 (sweet spot $15–$100). The average incumbent carries 434 reviews — the moat a new listing must climb.