lego deadpool
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$38.28avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good786.85avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Price range
Okay$8.58–$327.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 105K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lego deadpool is a $49K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
lego deadpool market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,191
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 59%
- Out of stock
- 0.7%
- Avg brand age
- 30 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
403
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
0%
- LEGO89%
- JHCraft8%
- Marvel2%
- Funko1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 7.5×
Top lego deadpool search terms
- lego wolverine31K/yr
- wolverine lego28K/yr
- lego deadpool minifigure12K/yr
- deadpool lego minifigure6K/yr
- wolverine lego set9K/yr
- lego wolverine minifigure5K/yr
- deadpool lego set6K/yr
- lego deadpool set4K/yr
- deadpool lego mini figure4K/yr
Top lego deadpool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Marvel Series 2 Minifigure: Wolverine Minifigure Calendar Man Capes - Superheroes 71039
LEGO$19.264.6★194 rev
LEGO Marvel Wolverine Mech Armor 76202 Building Kit; Collectible Mech and Minifigure for Wolverine Fans Aged 7+ (141 Pieces)
LEGO$28.364.8★4,670 rev
LEGO Marvel Super Heroes X-Men Minifigure - Wolverine with Mask and Claws (76202)
LEGO$19.724.3★33 rev
Lego 71039 Marvel Series 2 Mini Figures 1 of 12 Iconic Disney+ Characters to Collect in Each Bag Includes Wolverine Hawkeye She-Hulk Echo and More (1 Piece Style Sent Randomly)
LEGO$10.434.2★3,343 rev
Red Dead P W/ Dog + Anti-Venom Kawaii Mini Figure X-Men Series Marvel Superhero Comic Book Character Movie Red & White & Black
JHCraft$16.164.3★69 rev
Newest
by launch date
LEGO Marvel Spider-Man Car vs. Venomized Wolverine Building Toy for Boys & Girls - Super Hero & Villain Playset W/2 Marvel Minifigures - Gift Idea for Birthdays - Ages 7+ - 76336
LEGO$19.17180 rev
LEGO Marvel Spider-Man vs. Ghost Rider Motorcycle Building Toy for Boys & Girls Ages 6+ - Super Hero & Villain Playset W/2 Marvel Minifigures - Gift Idea for Kids & Fans - 76335
LEGO$10.08804 rev
LEGO Marvel Epic Battle: Spider-Man vs. Sandman Building Toy for Boys & Girls - Super Hero Playset W/Venom Sandman & Spider-Man Minifigures - Gift Idea for Birthdays - Ages 9+ - 76334
LEGO$24.50351 rev
LEGO Marvel Miles Morales Mech vs. Spider-Man 2099 Building Toy for Boys & Girls - Poseable Super Hero Mech & 2 Marvel Minifigures for Kids & Fans Ages 6+ - Gift Idea for Birthdays - 76337
LEGO$12.63392 rev
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel$24.62182 rev
Trending
90-day click momentum
LEGO Minifigures Spider-Man: Across the Spider-Verse - Get 1 of 12 Collectible Toys with Accessories - Gift for 5+ Year Old Boys & Girls - Mystery Box - 71050
LEGO$9.584.3★
LEGO Super Heroes Marvel Wolverine Figure 76257 Toy Blocks Present American Comics Superhero Boys Ages 8 and Up
LEGO$49.684.8★
LEGO Marvel Epic Battle: Spider-Man vs. Sandman Building Toy for Boys & Girls - Super Hero Playset W/Venom Sandman & Spider-Man Minifigures - Gift Idea for Birthdays - Ages 9+ - 76334
LEGO$24.504.8★
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel$24.624.8★
LEGO Marvel Spider-Man Car vs. Venomized Wolverine Building Toy for Boys & Girls - Super Hero & Villain Playset W/2 Marvel Minifigures - Gift Idea for Birthdays - Ages 7+ - 76336
LEGO$19.174.8★
What buyers say about lego deadpool
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun”
“assembly is simple”
“Great value”
“Excellent gift”
“Legos quality is always consistent”
“Adds to his collection”
“Love the design”
“As described and came in good time”
“Easy to use”
“Great instructions and arrived on time”
What buyers complain about
“Could be cheaper”
“Very inaccurate description”
“Small set”
“The accessories could have been better”
“the Lego quality is not there”
“Broke in 4hours”
“I definitely missed the fine print on the box image”
“Deadpool is not functional”
“Took him 5 days to put it together with very little help”
“Previously opened”
Top return reasons
Common questions
- Is lego deadpool profitable to sell on Amazon United States?
- The niche generates $49K/yr across 27 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the lego deadpool niche?
- 4 brands and 403 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lego deadpool?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 1.2%.
- When does demand for lego deadpool peak?
- Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the lego deadpool niche?
- Listings span $8.58–$327.36; the average listing price is $38.28 (sweet spot $15–$100). The average incumbent carries 787 reviews — the moat a new listing must climb.