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Lego Deadpool

Fail

The top 5 brands take 100% of clicks, so Lego Deadpool is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$49K/yr105K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
52%top-5 click share · 4 brands · 403 sellers

Flapen Score

Lego Deadpool against its category

The dotted line is the Toys & Games average. Past it, Lego Deadpool is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Deadpool market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Deadpool 105K times last year and spent an estimated $49K. All 4 brands take every click. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
1.2%
Market size, estimated
$49Ka year
Peak month
August7.5× the quietest month
Top search term
lego wolverine31K searches a year

02 · Price

A sale here is worth $38.28.

Listings sell for $38.28 on average, from $8.58 to $327.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $38.28 that is $4K to $10K a year per listing.

Average price
$38.28inside the $15 to $100 sweet spot
Price range
$8.58–$327.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,191 within Figures. It carries 787 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
93%
Out of stock, average day
0.7%
Average rank
#1,191in Figures
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
787per listing
Listings tracked
27

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lego Deadpool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

403

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

0%

  • Brand 189%
  • Brand 28%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Lego Deadpool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Lego Deadpool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego wolverine31K/yr
  • wolverine lego28K/yr
  • lego deadpool minifigure12K/yr
  • deadpool lego minifigure6K/yr
  • wolverine lego set9K/yr
  • lego wolverine minifigure5K/yr
  • deadpool lego set6K/yr
  • lego deadpool set4K/yr
  • deadpool lego mini figure4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Deadpool

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
26%of negative reviews mention “Value For Money”
1.2%of orders come back
“Could be cheaper”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lego Deadpool questions

Answered from the same tracked data.