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Lego Computer

Fail

The top 5 brands take 100% of clicks, so Lego Computer is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$103K/yr248K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
61%top-5 click share · 4 brands · 93 sellers

Flapen Score

Lego Computer against its category

The dotted line is the Toys & Games average. Past it, Lego Computer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Computer market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Computer 248K times last year and spent an estimated $103K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
2.4%
Market size, estimated
$103Ka year
Top search term
zuru max101K searches a year

02 · Price

A sale here is worth $17.16.

Listings sell for $17.16 on average, from $8.59 to $34.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.16 that is $2K to $4K a year per listing.

Average price
$17.16inside the $15 to $100 sweet spot
Price range
$8.59–$34.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,249 within Stacking Blocks. It carries 350 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
82%
Out of stock, average day
6.3%
Average rank
#1,249in Stacking Blocks
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
350per listing
Listings tracked
22

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Lego Computer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

93

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

0%

  • Brand 165%
  • Brand 226%
  • Brand 38%
  • Brand 41%

Demand

Lego Computer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.0× · 8 of 12 months tracked

Search terms

Top Lego Computer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zuru max101K/yr
  • zuru max retro37K/yr
  • max build13K/yr
  • zuru max legos11K/yr
  • max retro building bricks7K/yr
  • max lego ball7K/yr
  • max lego8K/yr
  • max build more5K/yr
  • max building blocks6K/yr
  • max retro8K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Computer

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Assembly/Installation”
1.0%of orders come back
“Little hard to put together”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Computer questions

Answered from the same tracked data.