Lego Bus
FailThe top 5 brands take 95% of clicks, so Lego Bus is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $96K/yr180K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 279 sellers
Flapen Score
Lego Bus against its category
The dotted line is the Toys & Games average. Past it, Lego Bus is stronger. Inside it, weaker.
Market
The Lego Bus market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Bus 180K times last year and spent an estimated $96K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $96Ka year
- Peak month
- February4.7× the quietest month
- Top search term
- lego baby45K searches a year
02 · Price
A sale here is worth $34.64.
Listings sell for $34.64 on average, from $9.08 to $210.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $34.64 that is $0 to $3K a year per listing.
- Average price
- $34.64inside the $15 to $100 sweet spot
- Price range
- $9.08–$210.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #2,330 within Figures. It carries 1,320 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #2,330in Figures
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,320per listing
- Listings tracked
- 37
04 · Newcomers
4 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Lego Bus products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO City Red Double-Decker Sightseeing Bus Toy Vehicle Set Birthday Gift for 7 Year Olds for Kids Double-Decker London Bus Toy 5 Characters Including a Baby and Stroller 60407
- Price
- $26.25
- Rating
- 4.8/5
- Reviews
- 750
- Age
- 1y ago

LEGO 40220 Creator Double Decker London Bus by
- Price
- $24.45
- Rating
- 4.6/5
- Reviews
- 2,765
- Age
- 9y ago

LEGO City: Baby Minifig with White Outfit (Very Small)
- Price
- $11.01
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 5y ago

School Bus Building Block Set STEM Educational Construction Vehicle Model Compatible with Lego Yellow School Transport Bus Brick Kits Back to School Gift for Adults Teens 14+ 788 PCS
- Price
- $39.44
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 7mo ago

City Bus Building Blocks Set for Kids 6+ 386PCS Pushable Bus Toy with Station Platform Realistic Doors & Seats Compatible with Lego Bricks STEM Educational Vehicle Model Gift for Boys Girls Adults
- Price
- $23.51
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 9mo ago
Trending
estimated 90-day click momentum
LEGO Infant Baby Boys Pullover Sweatshirt Beige 12 Months
- Price
- $18.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

LEGO City Rides Fire Truck Building Toy for Kids - Emergency Pretend Play for Boys & Girls Ages 5+ - Toy Truck W/Raisable Ladder & Firefighter Junior Minifigure - Gift Idea for Birthdays - 60482
- Price
- $9.08
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 7mo ago

Nayihoop City School Bus Building Set Yellow Vehicle Kit Compatible with Lego with Door & Seats Toy for Teens 14+
- Price
- $39.19
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 5mo ago

LEGO City Rides Gaming Race Car Building Toy for Kids - Pretend Play Set for Boys & Girls Ages 5+ - Toy Car W/Racecar Driver Minifigure - Gift Idea for Birthdays - 60484
- Price
- $10.00
- Rating
- 4.8/5
- Reviews
- 181
- Age
- 7mo ago

LEGO City: The Van Building Toy for Kids - Pretend Play Set for Boys & Girls Ages 6+ - Delivery Van Toy W/2 Minifigures & 4 Mini Box Elements - Gift Idea for Birthdays - 60500
- Price
- $29.15
- Rating
- 4.8/5
- Reviews
- 181
- Age
- 7mo ago
Newest
by launch date
LEGO Infant Baby Boys Pullover Sweatshirt Beige 12 Months
- Price
- $18.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Nayihoop City School Bus Building Set Yellow Vehicle Kit Compatible with Lego with Door & Seats Toy for Teens 14+
- Price
- $39.19
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 5mo ago

LEGO City Rides Gaming Race Car Building Toy for Kids - Pretend Play Set for Boys & Girls Ages 5+ - Toy Car W/Racecar Driver Minifigure - Gift Idea for Birthdays - 60484
- Price
- $10.00
- Rating
- 4.8/5
- Reviews
- 181
- Age
- 7mo ago

LEGO City: The Van Building Toy for Kids - Pretend Play Set for Boys & Girls Ages 6+ - Delivery Van Toy W/2 Minifigures & 4 Mini Box Elements - Gift Idea for Birthdays - 60500
- Price
- $29.15
- Rating
- 4.8/5
- Reviews
- 181
- Age
- 7mo ago

LEGO City Rides Fire Truck Building Toy for Kids - Emergency Pretend Play for Boys & Girls Ages 5+ - Toy Truck W/Raisable Ladder & Firefighter Junior Minifigure - Gift Idea for Birthdays - 60482
- Price
- $9.08
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
279
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 81%
Open market
4%
- LEGO72%
- WEMEWEME9%
- Mavo brix7%
- Nayihoop4%
- INRATELL3%
- Playmobil2%
- Open — no brand owns it (4 brands, 4%)
Demand
Lego Bus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Lego Bus search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego baby45K/yr
- lego bus46K/yr
- lego school bus24K/yr
- lego london bus13K/yr
- lego baby minifigures10K/yr
- lego city bus8K/yr
- lego babies7K/yr
- london bus lego4K/yr
- school bus lego4K/yr
- bus lego4K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Bus
We read the reviews and the return reasons for every product selling here.
“Way too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Bus questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








