lego bus
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.64avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,319.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.08–$210.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 180K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lego bus is a $96K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
lego bus market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $104K–$139K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #2,330
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 9.3%
- Avg brand age
- 36 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
279
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 81%
Open market
4%
- LEGO72%
- WEMEWEME9%
- Mavo brix7%
- Nayihoop4%
- INRATELL3%
- Playmobil2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.7×
Top lego bus search terms
- lego baby45K/yr
- lego bus46K/yr
- lego school bus24K/yr
- lego london bus13K/yr
- lego baby minifigures10K/yr
- lego city bus8K/yr
- lego babies7K/yr
- london bus lego4K/yr
- school bus lego4K/yr
- bus lego4K/yr
Top lego bus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO City Red Double-Decker Sightseeing Bus Toy Vehicle Set Birthday Gift for 7 Year Olds for Kids Double-Decker London Bus Toy 5 Characters Including a Baby and Stroller 60407
LEGO$26.254.8★750 rev
LEGO 40220 Creator Double Decker London Bus by
LEGO$24.454.6★2,765 rev
LEGO City: Baby Minifig with White Outfit (Very Small)
LEGO$11.014.5★101 rev
School Bus Building Block Set STEM Educational Construction Vehicle Model Compatible with Lego Yellow School Transport Bus Brick Kits Back to School Gift for Adults Teens 14+ 788 PCS
Mavo brix$39.444.8★30 rev
City Bus Building Blocks Set for Kids 6+ 386PCS Pushable Bus Toy with Station Platform Realistic Doors & Seats Compatible with Lego Bricks STEM Educational Vehicle Model Gift for Boys Girls Adults
WEMEWEME$23.514.2★79 rev
Newest
by launch date
LEGO Infant Baby Boys Pullover Sweatshirt Beige 12 Months
LEGO$18.332 rev
Nayihoop City School Bus Building Set Yellow Vehicle Kit Compatible with Lego with Door & Seats Toy for Teens 14+
Nayihoop$39.1913 rev
LEGO City Rides Gaming Race Car Building Toy for Kids - Pretend Play Set for Boys & Girls Ages 5+ - Toy Car W/Racecar Driver Minifigure - Gift Idea for Birthdays - 60484
LEGO$10.00181 rev
LEGO City: The Van Building Toy for Kids - Pretend Play Set for Boys & Girls Ages 6+ - Delivery Van Toy W/2 Minifigures & 4 Mini Box Elements - Gift Idea for Birthdays - 60500
LEGO$29.15181 rev
LEGO City Rides Fire Truck Building Toy for Kids - Emergency Pretend Play for Boys & Girls Ages 5+ - Toy Truck W/Raisable Ladder & Firefighter Junior Minifigure - Gift Idea for Birthdays - 60482
LEGO$9.0862 rev
Trending
90-day click momentumLEGO Infant Baby Boys Pullover Sweatshirt Beige 12 Months
LEGO$18.335.0★
LEGO City Rides Fire Truck Building Toy for Kids - Emergency Pretend Play for Boys & Girls Ages 5+ - Toy Truck W/Raisable Ladder & Firefighter Junior Minifigure - Gift Idea for Birthdays - 60482
LEGO$9.084.8★
Nayihoop City School Bus Building Set Yellow Vehicle Kit Compatible with Lego with Door & Seats Toy for Teens 14+
Nayihoop$39.194.7★
LEGO City Rides Gaming Race Car Building Toy for Kids - Pretend Play Set for Boys & Girls Ages 5+ - Toy Car W/Racecar Driver Minifigure - Gift Idea for Birthdays - 60484
LEGO$10.004.8★
LEGO City: The Van Building Toy for Kids - Pretend Play Set for Boys & Girls Ages 6+ - Delivery Van Toy W/2 Minifigures & 4 Mini Box Elements - Gift Idea for Birthdays - 60500
LEGO$29.154.8★
What buyers say about lego bus
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“The design is really detailed and is so fun to build and explore”
“Great for Gifting”
“Easy to assemble”
“Excellent quality”
“Worth the money”
“added to her collection”
“The instructions were clear”
“easy to use”
“Awesome set, great size”
What buyers complain about
“Way too expensive”
“instructions are not easy to follow”
“they dont fit the same way”
“Poor directions”
“the front wheels kept falling out”
“was clearly a return and missing pieces”
“Not well made at all”
“the trailer feels a bit weak”
“that makes me feel uncomfortable”
“Who would have thought garbage could be so fun”
Top return reasons
Common questions
- Is lego bus profitable to sell on Amazon United States?
- The niche generates $96K/yr across 37 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the lego bus niche?
- 10 brands and 279 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in lego bus?
- Top complaints mined from reviews: Value For Money, Assembly/Installation, Size-Overall. The return rate is 1.7%.
- When does demand for lego bus peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the lego bus niche?
- Listings span $9.08–$210.55; the average listing price is $34.64 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.