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Lego Bracelet

Fail

The top 5 brands take 97% of clicks, so Lego Bracelet is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$120K/yr158K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
44%top-5 click share · 7 brands · 201 sellers

Flapen Score

Lego Bracelet against its category

The dotted line is the Toys & Games average. Past it, Lego Bracelet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Bracelet 158K times last year and spent an estimated $120K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
3.1%
Market size, estimated
$120Ka year
Top search term
lego dots112K searches a year

02 · Price

A sale here is worth $24.73.

Listings sell for $24.73 on average, from $6.75 to $73.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.73 that is $2K to $6K a year per listing.

Average price
$24.73inside the $15 to $100 sweet spot
Price range
$6.75–$73.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,524 within Craft Kits. It carries 385 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#4,524in Craft Kits
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
385per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lego Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

201

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

1%

  • Brand 178%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Lego Bracelet search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Lego Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego dots112K/yr
  • lego bracelet13K/yr
  • lego dots sets16K/yr
  • lego dots bracelets10K/yr
  • lego bracelets4K/yr
  • lego bracelet kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Bracelet

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Thickness”
1.8%of orders come back
“It was so dun”
A buyer, on “Thickness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lego Bracelet questions

Answered from the same tracked data.