Lego Birthday Cake

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

-22.8%

Conversion, latest week

1.5%

Market size, estimated

$43Ka year

Peak month

December8.2× the quietest month

Top search term

gabby lego18K searches a year

Listings sell for $35.35 on average, from $8.27 to $73.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $35.35 that is $4K to $9K a year per listing.

Average price

$35.35inside the $15 to $100 sweet spot

Price range

$8.27–$73.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

1.8%of orders · Amazon United States median 2.1%

37% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #824 within Playsets. It carries 928 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

37%

Prime listings

89%

Out of stock, average day

2.5%

Average rank

#824in Playsets

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

928per listing

Listings tracked

19

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months