Lego Baseplate
FailThe top 5 brands take 98% of clicks, so Lego Baseplate is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $890K/yr1.1M searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 32 sellers
Flapen Score
Lego Baseplate against its category
The dotted line is the Toys & Games average. Past it, Lego Baseplate is stronger. Inside it, weaker.
Market
The Lego Baseplate market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Baseplate 1.1M times last year and spent an estimated $890K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $890K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $890Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- lego baseplate452K searches a year
02 · Price
A sale here is worth $12.32.
Listings sell for $12.32 on average, from $5.80 to $18.33. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At $12.32 that is $123K to $154K a year per listing.
- Average price
- $12.32under the $15 to $100 sweet spot
- Price range
- $5.80–$18.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $123K–$154K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Storage & Accessories. It carries 5,921 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #144in Storage & Accessories
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 5,921per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Lego Baseplate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
32
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 164%
- Brand 213%
- Brand 310%
- Brand 47%
- Brand 54%
- Brand 62%
Demand
Lego Baseplate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Lego Baseplate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego baseplate452K/yr
- lego plates129K/yr
- lego base plates63K/yr
- lego board58K/yr
- lego base51K/yr
- lego base plate46K/yr
- lego baseplates38K/yr
- lego plate37K/yr
- lego boards to build on30K/yr
- lego platforms26K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Baseplate
We read the reviews and the return reasons for every product selling here.
“Not very sturdy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Baseplate questions
Answered from the same tracked data.








