Lego Altar of the Dead
FailShoppers spend an estimated $14K a year here, so Lego Altar of the Dead is a Fail.
- Flapen Score
- 39 / 100Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 4639
- Market size
- $14K/yr100K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 103 sellers
Flapen Score
Lego Altar of the Dead against its category
The dotted line is the Toys & Games average. Past it, Lego Altar of the Dead is stronger. Inside it, weaker.
Market
The Lego Altar of the Dead market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Altar of the Dead 100K times last year and spent an estimated $14K. The top 5 brands take 78% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $14Ka year
- Top search term
- lego day of the dead14K searches a year
02 · Price
A sale here is worth $31.87.
Listings sell for $31.87 on average, from $12.31 to $88.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $31.87 that is $0 to $3K a year per listing.
- Average price
- $31.87inside the $15 to $100 sweet spot
- Price range
- $12.31–$88.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,366 within Storage & Accessories. It carries 233 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #1,366in Storage & Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 233per listing
- Listings tracked
- 17
04 · Newcomers
6 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Lego Altar of the Dead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
103
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
18%
- Brand 132%
- Brand 214%
- Brand 313%
- Brand 410%
- Brand 59%
- Brand 64%
Demand
Lego Altar of the Dead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 10.8× · 9 of 12 months tracked
Search terms
Top Lego Altar of the Dead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego day of the dead14K/yr
- day of the dead lego9K/yr
- lego dia de los muertos12K/yr
- lego altar of the dead16K/yr
- lego sugar skull3K/yr
- dia de los muertos lego6K/yr
- day of the dead lego set5K/yr
- lego alter of the dead5K/yr
- altar of the dead lego8K/yr
- lego 408114K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Altar of the Dead
We read the reviews and the return reasons for every product selling here.
“Tough to Build”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Altar of the Dead questions
Answered from the same tracked data.








