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Lego Altar of the Dead

Fail

Shoppers spend an estimated $14K a year here, so Lego Altar of the Dead is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$14K/yr100K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
67%top-5 click share · 13 brands · 103 sellers

Flapen Score

Lego Altar of the Dead against its category

The dotted line is the Toys & Games average. Past it, Lego Altar of the Dead is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Altar of the Dead market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Altar of the Dead 100K times last year and spent an estimated $14K. The top 5 brands take 78% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
0.4%
Market size, estimated
$14Ka year
Top search term
lego day of the dead14K searches a year

02 · Price

A sale here is worth $31.87.

Listings sell for $31.87 on average, from $12.31 to $88.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $31.87 that is $0 to $3K a year per listing.

Average price
$31.87inside the $15 to $100 sweet spot
Price range
$12.31–$88.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,366 within Storage & Accessories. It carries 233 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#1,366in Storage & Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
233per listing
Listings tracked
17

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
18 months

Products

Top Lego Altar of the Dead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

103

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • Brand 132%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 64%

Demand

Lego Altar of the Dead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 10.8× · 9 of 12 months tracked

Search terms

Top Lego Altar of the Dead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego day of the dead14K/yr
  • day of the dead lego9K/yr
  • lego dia de los muertos12K/yr
  • lego altar of the dead16K/yr
  • lego sugar skull3K/yr
  • dia de los muertos lego6K/yr
  • day of the dead lego set5K/yr
  • lego alter of the dead5K/yr
  • altar of the dead lego8K/yr
  • lego 408114K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Altar of the Dead

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Gifting Purpose”
24%of negative reviews mention “Assembly/Installation”
1.3%of orders come back
“Tough to Build”
A buyer, on “Assembly/Installation”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lego Altar of the Dead questions

Answered from the same tracked data.