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Learning Colors for Toddlers 1-3

Fail

The top 5 products take 81% of clicks, so Learning Colors for Toddlers 1-3 is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$142K/yr212K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
81%top-5 click share · 11 brands · 55 sellers

Flapen Score

Learning Colors for Toddlers 1-3 against its category

The dotted line is the Toys & Games average. Past it, Learning Colors for Toddlers 1-3 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Learning Colors for Toddlers 1-3 market on Amazon at a glance

Shoppers on Amazon United States searched for Learning Colors for Toddlers 1-3 212K times last year and spent an estimated $142K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
4.0%
Market size, estimated
$142Ka year
Peak month
April1.5× the quietest month
Top search term
color learning for toddlers 1-330K searches a year

02 · Price

A sale here is worth $16.68.

Listings sell for $16.68 on average, from $8.89 to $30.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $16.68 that is $8K to $13K a year per listing.

Average price
$16.68inside the $15 to $100 sweet spot
Price range
$8.89–$30.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$8K–$13K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #101 within Early Development & Activity Toys. It carries 3,807 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#101in Early Development & Activity Toys
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,807per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Learning Colors for Toddlers 1-3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

55

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

12%

  • Brand 139%
  • Brand 217%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Learning Colors for Toddlers 1-3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Learning Colors for Toddlers 1-3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • color learning for toddlers 1-330K/yr
  • learning colors for toddlers 1-331K/yr
  • learning colors19K/yr
  • pop it color book12K/yr
  • color sort10K/yr
  • learn colors for toddlers 1-313K/yr
  • learn colors12K/yr
  • toddler color learning7K/yr
  • color learning6K/yr
  • color recognition for toddlers 1-38K/yr

Reviews and returns

What reviews say buyers love and hate about Learning Colors for Toddlers 1-3

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Assembly/Installation”
1.4%of orders come back
“Wasn't expecting to have to put it together yourself”
A buyer, on “Assembly/Installation”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Learning Colors for Toddlers 1-3 questions

Answered from the same tracked data.