Learning Colors for Toddlers 1-3
FailThe top 5 products take 81% of clicks, so Learning Colors for Toddlers 1-3 is a Fail.
- Flapen Score
- 39 / 100Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 4639
- Market size
- $142K/yr212K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 81%top-5 click share · 11 brands · 55 sellers
Flapen Score
Learning Colors for Toddlers 1-3 against its category
The dotted line is the Toys & Games average. Past it, Learning Colors for Toddlers 1-3 is stronger. Inside it, weaker.
Market
The Learning Colors for Toddlers 1-3 market on Amazon at a glance
Shoppers on Amazon United States searched for Learning Colors for Toddlers 1-3 212K times last year and spent an estimated $142K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $142Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- color learning for toddlers 1-330K searches a year
02 · Price
A sale here is worth $16.68.
Listings sell for $16.68 on average, from $8.89 to $30.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $16.68 that is $8K to $13K a year per listing.
- Average price
- $16.68inside the $15 to $100 sweet spot
- Price range
- $8.89–$30.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$13K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #101 within Early Development & Activity Toys. It carries 3,807 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #101in Early Development & Activity Toys
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 3,807per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Learning Colors for Toddlers 1-3 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chuckle & Roar Pop It Book Colors English & Spanish Quiet Mode 14+
- Price
- $24.96
- Rating
- 4.8/5
- Reviews
- 358
- Age
- 10mo ago
Learning Resources Farmers Market Color Sorting Set
- Price
- $30.54
- Rating
- 4.9/5
- Reviews
- 17,689
- Age
- 14y ago
MUONE Montessori Busy Book Color Sorting Toys for Toddlers 2-4 Educational Preschool Learning Activities for Kids Sensory Fine Motor Matching Games for 3 Year Old Boys Girls Gifts
- Price
- $9.42
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Dailyfunn Montessori Toys Color&Shape Sorting Learning Matching Box For Baby Toddlers 1-3 Year Old
- Price
- $20.35
- Rating
- 4.7/5
- Reviews
- 1,612
- Age
- 4y ago
12 Pieces Magnetic Color Sorting Toys 60 Color Magnets Educational Refrigerator Whiteboard for Baby Toddlers Kids Magnets
- Price
- $13.98
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 2y ago
Trending
estimated 90-day click momentum
RAEQKS Counting Sorting Toys Matching Stacking Toys with Bowls Preschool Learning Activities Educational Sensory Game Montessori STEM Toy Daycare Sets Animals Gifts for Toddlers Kids Boys Girls
- Price
- $9.71
- Rating
- 4.8/5
- Reviews
- 2,719
- Age
- 4y ago
MUONE Montessori Busy Book Color Sorting Toys for Toddlers 2-4 Educational Preschool Learning Activities for Kids Sensory Fine Motor Matching Games for 3 Year Old Boys Girls Gifts
- Price
- $9.42
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Huijing Montessori Preschool Learning Activities Busy Book - Workbook Activity Binder / Toys for Toddlers Autism Learning Materials and Tracing Coloring Book
- Price
- $21.27
- Rating
- 4.7/5
- Reviews
- 7,338
- Age
- 4y ago
AMOSTING Button Art Toy Color Matching Pegboard for Kids Ages 3+
- Price
- $17.77
- Rating
- 4.6/5
- Reviews
- 5,353
- Age
- 9y ago
FQKIOMY Color Sorting Toys for Kids Counting Animals Matching Games Montessori Educational Preschol Learning Activities Sensory Traning Toys Gift for 3+ Year Old Boys Girls
- Price
- $9.64
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 2y ago
Newest
by launch dateChuckle & Roar Pop It Book Colors English & Spanish Quiet Mode 14+
- Price
- $24.96
- Rating
- 4.8/5
- Reviews
- 358
- Age
- 10mo ago
MUONE Montessori Busy Book Color Sorting Toys for Toddlers 2-4 Educational Preschool Learning Activities for Kids Sensory Fine Motor Matching Games for 3 Year Old Boys Girls Gifts
- Price
- $9.42
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Oomloid Counting Animals Montessori Toys for 3 4 5 Years Old Boys Girls Preschool Learning Activities Educational Sensory Toys Gifts for Kids Toddlers Ages 3-5 4-8
- Price
- $8.89
- Rating
- 4.8/5
- Reviews
- 785
- Age
- 2y ago
FQKIOMY Color Sorting Toys for Kids Counting Animals Matching Games Montessori Educational Preschol Learning Activities Sensory Traning Toys Gift for 3+ Year Old Boys Girls
- Price
- $9.64
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 2y ago
12 Pieces Magnetic Color Sorting Toys 60 Color Magnets Educational Refrigerator Whiteboard for Baby Toddlers Kids Magnets
- Price
- $13.98
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
55
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
12%
- Chuckle & Roar39%
- Learning Resources17%
- MUONE12%
- D Dailyfunn10%
- SpriteGru5%
- FQKIOMY4%
- Open — no brand owns it (5 brands, 12%)
Demand
Learning Colors for Toddlers 1-3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Learning Colors for Toddlers 1-3 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- color learning for toddlers 1-330K/yr
- learning colors for toddlers 1-331K/yr
- learning colors19K/yr
- pop it color book12K/yr
- color sort10K/yr
- learn colors for toddlers 1-313K/yr
- learn colors12K/yr
- toddler color learning7K/yr
- color learning6K/yr
- color recognition for toddlers 1-38K/yr
Reviews and returns
What reviews say buyers love and hate about Learning Colors for Toddlers 1-3
We read the reviews and the return reasons for every product selling here.
“Wasn't expecting to have to put it together yourself”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Learning Colors for Toddlers 1-3 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data