Is league of legends profitable to sell on Amazon United States?

The niche generates $290K/yr across 44 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the league of legends niche?

15 brands and 185 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in league of legends?

Top complaints mined from reviews: Value For Money, Charging, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for league of legends peak?

Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.

What does it cost to enter the league of legends niche?

Listings span $5.94–$233.97; the average listing price is $38.03 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.

league of legends

Worth a look

Shows low returns (0.3%), but soft demand (-6.3% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.03

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good514.2

avg incumbent reviews — the moat a new listing must climb

Market size

Good$290K

$290K/yr · 393K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.94–$233.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, league of legends is a $290K/yr Amazon United States market (393K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

league of legends market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $228K–$304K; units × avg price
Conversion rate: 1.9%
Avg BSR: #22,648
Page quality: 0%
Prime: 64%
Sponsored: 57%
Out of stock: 10.8%
Avg brand age: 39 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

185

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

14%

Riot Games27%
Bioworld22%
Funko18%
League of Legends12%
RIFTBOUND4%
Greekor3%
Open — no brand owns it (9 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Open Trend

Top league of legends search terms

league of legends303K/yr -2.2%1.7% conv.
league of legends merch38K/yr -13.8%0.4% conv.
league of legends figure28K/yr -28.8%0.3% conv.
league of legends figures6K/yr -6.5%0.4% conv.
league of legends merchandise6K/yr +26.7%0.3% conv.
league of legends gift9K/yr -39.2%0.5% conv.
league of legend3K/yr -29.0%3.1% conv.

All search terms

Top league of legends products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

League of Legends USD $25 [Online Game Code]

Riot Games$24.994.5★3,804 rev

Arcane League Of Legends Powder Doodle Art Adult Cradle Pink Crew Neck Long Sleeve Sweatshirt -Large

Bioworld$26.964.9★20 rev

League of Legends USD $10 [Online Game Code]

Riot Games$10.004.4★4,035 rev

League of Legends 6-Inch Thresh Collectible Figure w/Premium Details and 2 Accessories The Champion Collection Collector Grade Ages 12 and Up

League of Legends$14.554.7★2,347 rev

Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted

RIFTBOUND$135.554.1★16 rev

Newest

by launch date

Funko Pop! Games: League of Legends - K/DA Ahri - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors

Funko$15.8125 rev

4mo ago

Faker Ahri #1041 League of Legends Facsimile Signed Reprint Laser Autographed Funko POP! Games Figurine with Protector Case

HOFSM.COM Hall of Fame Sports Memorabilia$29.761 rev

4mo ago

Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted

RIFTBOUND$135.5516 rev

7mo ago

Riftbound: League of Legends TCG Spiritforged - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted

Riftbound: League of Legends Trading Card Game$168.6930 rev

7mo ago

Funko Pop! Games: League of Legends - Lux - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Game Fans - Model Figure for Collectors and Display

Funko$15.1442 rev

11mo ago

What buyers say about league of legends

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Great quality and came to me in good condition”

Collectibles20%

“Funko Pop: great addition to collection”

Advertised Vs Actual Product14%

“was absolutely what I bought”

Gifting Purpose7%

“Fun gift to my daughter”

Value For Money7%

“Nonetheless, the price was fair”

Design-Overall5%

“What a cool design”

Fun/Entertainment Experience5%

“come with fun accessories”

Accuracy-Overall3%

“Muy preciso y rápido”

Soft Feel2%

“feels very soft”

Color1%

“The variety of different colors in this set is pretty good too besides the lack of red hitters”

What buyers complain about

Value For Money20%

“over priced compared to other sellers”

Charging20%

“Battery will stop holding a charge”

Advertised Vs Actual Product20%

“Product is not as described”

Ease Of Cleaning20%

“The plastic part is also very dirty”

Cushion10%

“Need more padding”

Top return reasons

Value For Money38%

Defective Material/Parts18%

Advertised Vs Actual Product6%

Product Condition5%

Gifting Purpose3%

Scratch Resistance3%

Drop/Impact Protection3%

Size-Overall3%

Quality-Overall3%

Mechanism Issues3%

Common questions

Is league of legends profitable to sell on Amazon United States?: The niche generates $290K/yr across 44 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the league of legends niche?: 15 brands and 185 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in league of legends?: Top complaints mined from reviews: Value For Money, Charging, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for league of legends peak?: Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
What does it cost to enter the league of legends niche?: Listings span $5.94–$233.97; the average listing price is $38.03 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.