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League of Legends

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -6.3% this quarter, so League of Legends is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$290K/yr393K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
39%top-5 click share · 15 brands · 185 sellers

Flapen Score

League of Legends against its category

The dotted line is the Toys & Games average. Past it, League of Legends is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The League of Legends market on Amazon at a glance

Shoppers on Amazon United States searched for League of Legends 393K times last year and spent an estimated $290K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
1.9%
Market size, estimated
$290Ka year
Peak month
December8.3× the quietest month
Top search term
league of legends303K searches a year

02 · Price

A sale here is worth $38.03.

Listings sell for $38.03 on average, from $5.94 to $233.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $38.03 that is $4K to $10K a year per listing.

Average price
$38.03inside the $15 to $100 sweet spot
Price range
$5.94–$233.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #22,648 within Statues, Bobbleheads & Busts. It carries 514 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
64%
Out of stock, average day
10.8%
Average rank
#22,648in Statues, Bobbleheads & Busts
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
514per listing
Listings tracked
44

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top League of Legends products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

185

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

14%

  • Brand 127%
  • Brand 222%
  • Brand 318%
  • Brand 412%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 14%)

Demand

League of Legends search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top League of Legends search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • league of legends303K/yr
  • league of legends merch38K/yr
  • league of legends figure28K/yr
  • league of legends figures6K/yr
  • league of legends merchandise6K/yr
  • league of legends gift9K/yr
  • league of legend3K/yr

Reviews and returns

What reviews say buyers love and hate about League of Legends

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
0.3%of orders come back
“over priced compared to other sellers”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common League of Legends questions

Answered from the same tracked data.