League of Legends
League of Legends shows low returns (0.3%), but soft demand (-6.3% this quarter) keeps it on the watch list.
Flapen Score
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Is League of Legends profitable on Amazon?
According to Flapen's Amazon United States niche tracking, League of Legends is a $290K/yr Amazon United States market (393K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
League of Legends: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.3% over the last 90 days and 1.9% of searches end in a purchase.
$290K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 44 products
Top League of Legends products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![League of Legends USD $25 [Online Game Code]](https://m.media-amazon.com/images/I/51cpi0m1HqL.jpg)
League of Legends USD $25 [Online Game Code]
- Price
- $24.99
- Rating
- 4.5/5
- Reviews
- 3,804
- Age
- 10y ago
Arcane League Of Legends Powder Doodle Art Adult Cradle Pink Crew Neck Long Sleeve Sweatshirt -Large
- Price
- $26.96
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1y ago
![League of Legends USD $10 [Online Game Code]](https://m.media-amazon.com/images/I/51K4jP0ZViL.jpg)
League of Legends USD $10 [Online Game Code]
- Price
- $10.00
- Rating
- 4.4/5
- Reviews
- 4,035
- Age
- 10y ago
League of Legends 6-Inch Thresh Collectible Figure w/Premium Details and 2 Accessories The Champion Collection Collector Grade Ages 12 and Up
- Price
- $14.55
- Rating
- 4.7/5
- Reviews
- 2,347
- Age
- 4y ago
Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted
- Price
- $135.55
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 7mo ago
Trending
90-day click momentum
League Of Legends Arcane Jinx Name Text Adult Black Sleep Pajama Shorts-Large
- Price
- $23.55
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1y ago
Arcane League Of Legends Powder Doodle Art Adult Cradle Pink Crew Neck Long Sleeve Sweatshirt -Large
- Price
- $26.96
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1y ago
Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted
- Price
- $135.55
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 7mo ago
Faker Ahri #1041 League of Legends Facsimile Signed Reprint Laser Autographed Funko POP! Games Figurine with Protector Case
- Price
- $29.76
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
Arcane League of Legends Jinx Front & Back Art Adult Black Crew Neck Short Sleeve T-Shirt-Medium
- Price
- $19.38
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago
Newest
by launch date
Funko Pop! Games: League of Legends - K/DA Ahri - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors
- Price
- $15.81
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 4mo ago
Faker Ahri #1041 League of Legends Facsimile Signed Reprint Laser Autographed Funko POP! Games Figurine with Protector Case
- Price
- $29.76
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted
- Price
- $135.55
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 7mo ago
Riftbound: League of Legends TCG Spiritforged - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted
- Price
- $168.69
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 7mo ago
Funko Pop! Games: League of Legends - Lux - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Game Fans - Model Figure for Collectors and Display
- Price
- $15.14
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
185
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
39%
Top 20: 74%
Open market
14%
- Riot Games27%
- Bioworld22%
- Funko18%
- League of Legends12%
- RIFTBOUND4%
- Greekor3%
- Open — no brand owns it (9 brands, 14%)
League of Legends demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Top League of Legends search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- league of legends303K/yr
- league of legends merch38K/yr
- league of legends figure28K/yr
- league of legends figures6K/yr
- league of legends merchandise6K/yr
- league of legends gift9K/yr
- league of legend3K/yr
What reviews say buyers love and hate about League of Legends
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Great quality and came to me in good condition”
“Funko Pop: great addition to collection”
“was absolutely what I bought”
“Fun gift to my daughter”
“Nonetheless, the price was fair”
What buyers complain about
90% of reviews“over priced compared to other sellers”
“Battery will stop holding a charge”
“Product is not as described”
“The plastic part is also very dirty”
“Need more padding”
League of Legends return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common League of Legends questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
