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Lacing Cards

Maybe

An estimated 1.6% of orders come back. But the products selling today already average 4.7★, so Lacing Cards is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$200K/yr264K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
45%top-5 click share · 17 brands · 35 sellers

Flapen Score

Lacing Cards against its category

The dotted line is the Toys & Games average. Past it, Lacing Cards is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lacing Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Lacing Cards 264K times last year and spent an estimated $200K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
5.9%
Market size, estimated
$200Ka year
Peak month
December1.7× the quietest month
Top search term
lacing cards66K searches a year

02 · Price

A sale here is worth $12.91.

Listings sell for $12.91 on average, from $7.22 to $24.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.91 that is $3K to $6K a year per listing.

Average price
$12.91under the $15 to $100 sweet spot
Price range
$7.22–$24.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #575 within Craft Kits. It carries 1,782 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#575in Craft Kits
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,782per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Lacing Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

35

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

26%

  • Brand 132%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Lacing Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Lacing Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lacing cards66K/yr
  • lacing cards for kids ages 3-545K/yr
  • lacing cards for toddlers 2-416K/yr
  • lacing cards for kids ages 4-819K/yr
  • lacing toy17K/yr
  • sewing cards for kids ages 3-512K/yr
  • lacing toys for toddlers 1-311K/yr
  • lacing8K/yr
  • lacing toys9K/yr
  • sewing cards9K/yr

Reviews and returns

What reviews say buyers love and hate about Lacing Cards

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Size-Overall”
1.6%of orders come back
“are bigger than I expected”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lacing Cards questions

Answered from the same tracked data.