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labubu scooter

Skip it

Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 39Competition 18Returns 43Price range 13Avg price 70Brand share 6Review moat 97Quality gap 67

Review moat

Incredible56.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.34

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad78%

top-5 click share — a locked-up shelf

Price range

Bad$8.18–$16.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad$21K

$21K/yr · 46K searches

Growth

Bad-49.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, labubu scooter is a $21K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 28/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

labubu scooter market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$22K–$29K
units × avg price
Conversion rate
3.1%
Avg BSR
#4
Page quality
0%
Prime
82%
Sponsored
73%
Out of stock
50.9%
Avg brand age
35 months
Avg seller age
162 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • NixusHep Drca0037%
  • Adehevio32%
  • Liotww13%
  • NUJOLI13%
  • LIVCOZON4%
  • HEPHYCE2%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 51 weeks — -49.3% search growth over the last 90 days.
3K2KHoliday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top labubu scooter search terms

  • labubu scooter23K/yr
  • doll scooter3K/yr
  • labubu motorcycle9K/yr
  • labubu bike2K/yr
  • labubu vespa3K/yr
  • labubu scooter with remote4K/yr
  • scooter for labubu2K/yr
All search terms

Top labubu scooter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about labubu scooter

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience42%

“Lots of fun for the price”

Quality-Overall22%

“Nice product”

Gifting Purpose8%

“Great gift”

Value For Money8%

“Lots of fun for the price”

Design-Overall6%

“It has great detail”

Size-Overall6%

“This scooter was a perfect fit for my 8 inch Hello Kitty dolls”

What buyers complain about

Durability33%

“Not durable”

Strap/String Quality17%

“there are no straps or anything that will hold them in place while the scooter is moving”

Noise Level17%

“LOUD”

Fun/Entertainment Experience17%

“most obnoxious toys ever”

Top return reasons

Size-Overall31%
Defective Material/Parts13%
Noise Level12%
Functionality-Overall8%
Wheel Quality6%
Quality-Overall5%
Compatibility-Overall4%
Add-Ons/Attachments4%
Advertised Vs Actual Product3%
Degree Of Motion3%

Common questions

Is labubu scooter profitable to sell on Amazon United States?
The niche generates $21K/yr across 11 tracked products. 90-day search growth is -49.3%. Flapen's verdict: Skip it (28/100).
How competitive is the labubu scooter niche?
6 brands and 7 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in labubu scooter?
Top complaints mined from reviews: Durability, Strap/String Quality, Noise Level. The return rate is 3.6%.
What does it cost to enter the labubu scooter niche?
Listings span $8.18–$16.04; the average listing price is $14.34 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.