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Labubu Scooter

soft demand (-49.3% this quarter) — Labubu Scooter doesn't clear our bar today.

Flapen Score

28
Skip it

Ranks 3,021 of 3,143 Toys & Games niches · −18 vs the category median of 46

Market size 5Growth 0Conversion 39Competition 18Returns 43Price range 13Avg price 70Brand share 6Review moat 97Quality gap 67
This niche Category average · 3,143 niches

Is Labubu Scooter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Labubu Scooter is a $21K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 28/100.

Labubu Scooter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.3% over the last 90 days and 3.1% of searches end in a purchase.

$21K

revenue / yr

Units sold / yr2K
Search volume / yr-49.3%46K
Conversion rate3.1%
Avg price$14.34

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 7
Top-5 product click share78%
Open market2%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement73%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews56

Top Labubu Scooter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

$0$2K$4K$6K$8K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • NixusHep Drca0037%
  • Adehevio32%
  • Liotww13%
  • NUJOLI13%
  • LIVCOZON4%
  • HEPHYCE2%
  • Open — no brand owns it (0%)

Labubu Scooter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR3.1%Products11Brands6Top 5 Brands98%OOS Rate50.9%Rating4.3★Reviews56Avg BSR#4
3K2KHoliday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top Labubu Scooter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • labubu scooter23K/yr
  • doll scooter3K/yr
  • labubu motorcycle9K/yr
  • labubu bike2K/yr
  • labubu vespa3K/yr
  • labubu scooter with remote4K/yr
  • scooter for labubu2K/yr

What reviews say buyers love and hate about Labubu Scooter

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Fun/Entertainment Experience42%

Lots of fun for the price

Quality-Overall22%

Nice product

Gifting Purpose8%

Great gift

Value For Money8%

Lots of fun for the price

Design-Overall6%

It has great detail

What buyers complain about

83% of reviews
Durability33%

Not durable

Strap/String Quality17%

there are no straps or anything that will hold them in place while the scooter is moving

Noise Level17%

LOUD

Fun/Entertainment Experience17%

most obnoxious toys ever

Labubu Scooter return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Defective Material/Parts
13%
3Noise Level
12%
4Functionality-Overall
8%
5Wheel Quality
6%

Common Labubu Scooter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Labubu Scooter 28/100 on Amazon United States — Skip it. The niche generates $21K/yr across 11 tracked products. Search demand moved -49.3% over the last 90 days.
Labubu Scooter buyers on Amazon United States complain most about Durability, Strap/String Quality, Noise Level, the themes mined from the niche's reviews. Its return rate is 3.6%.