Labubu Halloween
Labubu Halloween shows a thin review moat (298 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Flapen Score
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Is Labubu Halloween profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Labubu Halloween is a $84K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.
Labubu Halloween: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +60.4% over the last 90 days and 1.3% of searches end in a purchase.
$84K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 38 products
Top Labubu Halloween products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Doll Outfit Clothes Set for 17cm Dolls Premium Fashion Hat Overalls Sweater Bag Dress Jumpsuit for Dolls Accessories (NO Doll) (Halloween Pumpkin)
- Price
- $8.60
- Rating
- 4.7/5
- Reviews
- 307
- Age
- 1y ago
Clothes for LABUBU Doll (NO Doll) 3-Piece Handcrafted Crochet Accessories for LABUBU 17cm Dolls Premium Fashion Outfit for LABUBU Dress Up - Pumpkin Sweater + Hat + Bag
- Price
- $10.95
- Rating
- 4.7/5
- Reviews
- 680
- Age
- 10mo ago
Halloween Clothes for Labubu Halloween Scary Mask for 15-17cm Doll Accessories Cute Halloween Costumes Set Included Mask Outfit Shoes Knife
- Price
- $17.09
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 11mo ago
17cm Doll Clothes Halloween Dress Witch Hat for Dolls Accessories Clothes for Dolls Outfit Halloween Clothes Set (No Doll)(Purple Dress+Hat)
- Price
- $10.12
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 11mo ago
Christmas Halloween Clothes Outfit Set for 17cm Dolls(NO Doll) with Accessories Suit Cute Stylish Dress Up Set (Halloween Pumpkin)
- Price
- $4.52
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 10mo ago
Trending
90-day click momentum
POP MART Happy Halloween Party Series-Sitting Pumpkin Vinyl Plush Pendant 5.91 inches Height Toys for Modern Home Decor Collectible Toy Set for Desk Accessories 1PC
- Price
- $41.80
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 2y ago
Halloween Lace Dress Set for LABUBU 17cm Collectible Dolls Veil Accessory
- Price
- $5.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
ZhuPolly 17cm Doll Clothes Sets(No Doll) Halloween Orange Dress Outfits Handcrafted Designer DIY Accessories Including Dress Shoes and Headwear
- Price
- $6.20
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 9mo ago
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
- Price
- $17.07
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 11mo ago
POP MART THE Monster Pin for Love Blind Box (AM) Single Box
- Price
- $23.81
- Rating
- 4.6/5
- Reviews
- 2,002
- Age
- 12mo ago
Newest
by launch dateZhuPolly 17cm Doll Clothes Sets(No Doll) Halloween Orange Dress Outfits Handcrafted Designer DIY Accessories Including Dress Shoes and Headwear
- Price
- $6.20
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 9mo ago
VPDSLABUBU Halloween Pumpkin Costumes for 6.7 Inch (17cm) DollsTwo-piece Set Includes a Black Witch hat and Pumpkin Overalls Its Both Cute and Fun Perfect for Collectors and Dress-Up
- Price
- $8.61
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 10mo ago
Christmas Halloween Clothes Outfit Set for 17cm Dolls(NO Doll) with Accessories Suit Cute Stylish Dress Up Set (Halloween Pumpkin)
- Price
- $4.52
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 10mo ago
Halloween Lace Dress Set for LABUBU 17cm Collectible Dolls Veil Accessory
- Price
- $5.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Clothes for LABUBU Doll (NO Doll) 2-Piece Plush Devil Skeleton Accessories for LABUBU 17cm Dolls Premium Fashion Outfit for LABUBU Unique Dress Up - Demon Hood + Skeleton Jumpsuit
- Price
- $15.03
- Rating
- 4.7/5
- Reviews
- 680
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
27 rising
Sellers
41
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
40%
Top 20: 82%
Open market
38%
- Generic19%
- JSLOVFLO13%
- POP MART11%
- NUJOLI8%
- Conthfut7%
- Cifudec4%
Labubu Halloween demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Labubu Halloween search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- labubu halloween119K/yr
- labubu halloween clothes87K/yr
- labubu clothes halloween57K/yr
- halloween labubu30K/yr
- halloween labubu clothes30K/yr
- labubu halloween outfit37K/yr
- labubu pumpkin outfit16K/yr
- labubu pumpkin14K/yr
- pumpkin labubu9K/yr
- labubu halloween costumes5K/yr
What reviews say buyers love and hate about Labubu Halloween
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“she is definitely a quality plushy”
“Good size”
“As described”
“Birthday gift”
“She is very soft, fluffy and cute”
What buyers complain about
80% of reviews“Tiny little dude”
“Too costly”
“Misleading colors”
“quality is a little lacking”
“Breaks Easily”
Labubu Halloween return rate & reasons
Why buyers send it back, as a share of all return requests.
5.3%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Labubu Halloween questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
