labubu halloween
Worth a lookShows a thin review moat (298 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Review moat
Great297.53avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Growth
Great+60.4%90-day search growth — must beat 0% to launch
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Great$4.52–$47.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$84K$84K/yr · 444K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, labubu halloween is a $84K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
labubu halloween market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $146K–$182K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,089
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 66%
- Out of stock
- 30.8%
- Avg brand age
- 13 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
41
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
40%
Top 20: 82%
Open market
38%
- Generic19%
- JSLOVFLO13%
- POP MART11%
- NUJOLI8%
- Conthfut7%
- Cifudec4%
Demand
Weekly Amazon search volume, last 49 weeks — +60.4% search growth over the last 90 days.Top labubu halloween search terms
- labubu halloween119K/yr
- labubu halloween clothes87K/yr
- labubu clothes halloween57K/yr
- halloween labubu30K/yr
- halloween labubu clothes30K/yr
- labubu halloween outfit37K/yr
- labubu pumpkin outfit16K/yr
- labubu pumpkin14K/yr
- pumpkin labubu9K/yr
- labubu halloween costumes5K/yr
Top labubu halloween products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Doll Outfit Clothes Set for 17cm Dolls Premium Fashion Hat Overalls Sweater Bag Dress Jumpsuit for Dolls Accessories (NO Doll) (Halloween Pumpkin)
JSLOVFLO$8.604.7★307 rev
Clothes for LABUBU Doll (NO Doll) 3-Piece Handcrafted Crochet Accessories for LABUBU 17cm Dolls Premium Fashion Outfit for LABUBU Dress Up - Pumpkin Sweater + Hat + Bag
Generic$10.954.7★680 rev
Halloween Clothes for Labubu Halloween Scary Mask for 15-17cm Doll Accessories Cute Halloween Costumes Set Included Mask Outfit Shoes Knife
NUJOLI$17.094.3★38 rev
17cm Doll Clothes Halloween Dress Witch Hat for Dolls Accessories Clothes for Dolls Outfit Halloween Clothes Set (No Doll)(Purple Dress+Hat)
Conthfut$10.124.7★26 rev
Christmas Halloween Clothes Outfit Set for 17cm Dolls(NO Doll) with Accessories Suit Cute Stylish Dress Up Set (Halloween Pumpkin)
Cifudec$4.524.5★110 rev
Newest
by launch date
ZhuPolly 17cm Doll Clothes Sets(No Doll) Halloween Orange Dress Outfits Handcrafted Designer DIY Accessories Including Dress Shoes and Headwear
ZhuPolly$6.2016 rev
VPDSLABUBU Halloween Pumpkin Costumes for 6.7 Inch (17cm) DollsTwo-piece Set Includes a Black Witch hat and Pumpkin Overalls Its Both Cute and Fun Perfect for Collectors and Dress-Up
VPDSLABUBU$8.6185 rev
Christmas Halloween Clothes Outfit Set for 17cm Dolls(NO Doll) with Accessories Suit Cute Stylish Dress Up Set (Halloween Pumpkin)
Cifudec$4.52110 rev
Halloween Lace Dress Set for LABUBU 17cm Collectible Dolls Veil Accessory
KORIYO$5.581 rev
Clothes for LABUBU Doll (NO Doll) 2-Piece Plush Devil Skeleton Accessories for LABUBU 17cm Dolls Premium Fashion Outfit for LABUBU Unique Dress Up - Demon Hood + Skeleton Jumpsuit
Generic$15.03680 rev
Trending
90-day click momentum
POP MART Happy Halloween Party Series-Sitting Pumpkin Vinyl Plush Pendant 5.91 inches Height Toys for Modern Home Decor Collectible Toy Set for Desk Accessories 1PC
POP MART$41.804.3★
Halloween Lace Dress Set for LABUBU 17cm Collectible Dolls Veil Accessory
KORIYO$5.585.0★
ZhuPolly 17cm Doll Clothes Sets(No Doll) Halloween Orange Dress Outfits Handcrafted Designer DIY Accessories Including Dress Shoes and Headwear
ZhuPolly$6.204.6★
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.074.4★
POP MART THE Monster Pin for Love Blind Box (AM) Single Box
POP MART$23.814.6★
What buyers say about labubu halloween
What buyers praise and complain about, mined from review topics.What buyers love
“she is definitely a quality plushy”
“Good size”
“As described”
“Birthday gift”
“She is very soft, fluffy and cute”
“I love the color”
“its good for the price”
“Fun”
“Im going to start a collection- love it”
“Quality and overall durability is amazing for a 3 year old lol”
What buyers complain about
“Tiny little dude”
“Too costly”
“Misleading colors”
“quality is a little lacking”
“Breaks Easily”
“Its ok. Hard to get one”
“The stitching quality isnt amazing”
“pre opened”
“This is a scam”
“she is SO delicate”
Top return reasons
Common questions
- Is labubu halloween profitable to sell on Amazon United States?
- The niche generates $84K/yr across 38 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +60.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the labubu halloween niche?
- 27 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in labubu halloween?
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 5.3% — above our launch gate.
- What does it cost to enter the labubu halloween niche?
- Listings span $4.52–$47.08; the average listing price is $14.58 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.