Labubu Halloween

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

444K

Growth, 90 days vs prior 90

+60.4%

Conversion, latest week

1.3%

Market size, estimated

$84Ka year

Peak month

September76.7× the quietest month

Top search term

labubu halloween119K searches a year

Listings sell for $14.58 on average, from $4.52 to $47.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.58 that is $1K to $4K a year per listing.

Average price

$14.58under the $15 to $100 sweet spot

Price range

$4.52–$47.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

5.3%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #1,089 within Doll Accessories. It carries 298 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

97%

Out of stock, average day

30.8%

Average rank

#1,089in Doll Accessories

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

298per listing

Listings tracked

38

25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

2Amazon's first-year sales bar

Average brand age

13 months