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Labubu Clothes

Maybe

Shoppers spend an estimated $2.9M a year here. But demand is soft, at -50.0% this quarter, so Labubu Clothes is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Market size
$2.9M/yr8.9M searches / yr
90-day growth
-50.0%search demand this quarter
Competition
23%top-5 click share · 46 brands · 67 sellers

Flapen Score

Labubu Clothes against its category

The dotted line is the Toys & Games average. Past it, Labubu Clothes is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Labubu Clothes market on Amazon at a glance

Shoppers on Amazon United States searched for Labubu Clothes 8.9M times last year and spent an estimated $2.9M. The top 5 brands take 41% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
8.9M
Growth, 90 days vs prior 90
-50.0%
Conversion, latest week
2.2%
Market size, estimated
$2.9Ma year
Peak month
August12.1× the quietest month
Top search term
labubu clothes5.2M searches a year

02 · Price

A sale here is worth $14.91.

Listings sell for $14.91 on average, from $5.97 to $47.08. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 2,500 to 3,000 of them. At $14.91 that is $37K to $45K a year per listing.

Average price
$14.91under the $15 to $100 sweet spot
Price range
$5.97–$47.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
2,500–3,000
Revenue per listing a year
$37K–$45K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #186 within Doll Accessories. It carries 345 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#186in Doll Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
345per listing
Listings tracked
78

04 · Newcomers

6 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
6Amazon's first-year sales bar
Average brand age
19 months

Products

Top Labubu Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

67

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

23%

Top 20: 58%

Open market

53%

  • Brand 111%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Labubu Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '25Black Friday '25Holiday '25Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 12.1×

Search terms

Top Labubu Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • labubu clothes5.2M/yr
  • labubu accessories939K/yr
  • la boo-boo469K/yr
  • labubu outfits484K/yr
  • laboobooo doll243K/yr
  • labubu outfit261K/yr
  • lububu clothes140K/yr
  • la boo-boo clothes98K/yr
  • la boo boo134K/yr
  • labubu doll clothes100K/yr

Reviews and returns

What reviews say buyers love and hate about Labubu Clothes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Very small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Labubu Clothes questions

Answered from the same tracked data.