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Labubu Closet

Fail

Demand is soft, at -46.0% this quarter, so Labubu Closet is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$29K/yr65K searches / yr
90-day growth
-46.0%search demand this quarter
Competition
62%top-5 click share · 16 brands · 18 sellers

Flapen Score

Labubu Closet against its category

The dotted line is the Toys & Games average. Past it, Labubu Closet is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Labubu Closet market on Amazon at a glance

Shoppers on Amazon United States searched for Labubu Closet 65K times last year and spent an estimated $29K. The top 5 brands take 69% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-46.0%
Conversion, latest week
2.2%
Market size, estimated
$29Ka year
Top search term
labubu closet43K searches a year

02 · Price

A sale here is worth $19.79.

Listings sell for $19.79 on average, from $6.63 to $37.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.79 that is $0 to $2K a year per listing.

Average price
$19.79inside the $15 to $100 sweet spot
Price range
$6.63–$37.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #370 within Doll Accessories. It carries 32 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#370in Doll Accessories
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
32per listing
Listings tracked
17

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
16 months

Products

Top Labubu Closet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • Brand 123%
  • Brand 219%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Labubu Closet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 10.2× · 8 of 12 months tracked

Search terms

Top Labubu Closet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • labubu closet43K/yr
  • labubu clothes closet5K/yr
  • labubu wardrobe5K/yr
  • labubu closet for clothes7K/yr
  • labubu clothes hanger2K/yr
  • labubu clothes rack3K/yr

Reviews and returns

What reviews say buyers love and hate about Labubu Closet

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
12%of negative reviews mention “Strength”
3.2%of orders come back
“It's a little on the 'not that sturdy' size”
A buyer, on “Strength”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Labubu Closet questions

Answered from the same tracked data.