Skip to content

Labubu Bag

soft demand (-50.4% this quarter) — Labubu Bag doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46

Market size 6Growth 0Conversion 12Competition 70Returns 24Price range 83Avg price 69Brand share 70Review moat 69Quality gap 58
This niche Category average · 3,143 niches

Is Labubu Bag profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Labubu Bag is a $25K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 39/100.

Labubu Bag: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.4% over the last 90 days and 1.0% of searches end in a purchase.

$25K

revenue / yr

Units sold / yr3K
Search volume / yr-50.4%177K
Conversion rate1.0%
Avg price$14.22

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers29 · 34
Top-5 product click share43%
Open market37%
Avg brand age18 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement83%
New entrants (1y)6· 0 succeeded
Avg rating4.4★
Avg reviews749

Top Labubu Bag products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

$0$738$1K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

34

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

43%

Top 20: 82%

Open market

33%

  • NZNDB22%
  • AICase19%
  • PAOTEEM9%
  • USPECLARE7%
  • LETGO5%
  • CAIMOREE4%

Labubu Bag demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR1.0%Products42Brands29Top 5 Brands63%OOS Rate18.9%Rating4.4★Reviews749Avg BSR#787
6K4KHoliday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top Labubu Bag search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • labubu bag60K/yr
  • labubu purse44K/yr
  • labubu carrying case16K/yr
  • labubu carrier10K/yr
  • labubu display bag5K/yr
  • labubu pouch4K/yr
  • labubu clear bag4K/yr
  • labubu bags7K/yr
  • labubu crossbody bag4K/yr
  • labubu bag case3K/yr

What reviews say buyers love and hate about Labubu Bag

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Size-Overall31%

perfect size

Quality-Overall10%

Good quality

Advertised Vs Actual Product8%

Is as advertised

Value For Money7%

Worth it

Strap/String Quality6%

Adjustable strap

What buyers complain about

66% of reviews
Size-Overall19%

Its a little tight because the phone is big

Strap/String Quality13%

Strap came apart

Durability13%

After only two days of use, the little bag simply fell apart

Quality-Overall5%

Cheap quality

Color3%

Only that the price of the other two colors decreased after my order

Labubu Bag return rate & reasons

Why buyers send it back, as a share of all return requests.

5.3%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
72%
2Value For Money
4%
3Material Quality
3%
4Quality-Overall
3%
5Shape/Style
2%

Common Labubu Bag questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Labubu Bag 39/100 on Amazon United States — Skip it. The niche generates $25K/yr across 42 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -50.4% over the last 90 days.
Labubu Bag buyers on Amazon United States complain most about Size-Overall, Strap/String Quality, Durability, the themes mined from the niche's reviews. Its return rate is 5.3% — above our launch gate.