La Boo-boo

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-44.5%

Conversion, latest week

0.9%

Market size, estimated

$344Ka year

Peak month

August9.5× the quietest month

Top search term

la boo-boo469K searches a year

Listings sell for $26.75 on average, from $6.64 to $196.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $26.75 that is $0 to $3K a year per listing.

Average price

$26.75inside the $15 to $100 sweet spot

Price range

$6.64–$196.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #731 within Doll Accessories. It carries 488 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

96%

Out of stock, average day

14.2%

Average rank

#731in Doll Accessories

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

488per listing

Listings tracked

48

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

8Amazon's first-year sales bar

Average brand age

27 months