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Kuromi Figure

brand-locked demand (top 5 brands take 95% of clicks) — Kuromi Figure doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 22Growth 15Conversion 27Competition 71Returns 90Price range 84Avg price 95Brand share 13Review moat 87Quality gap 18
This niche Category average · 3,143 niches

Is Kuromi Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Kuromi Figure is a $89K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Kuromi Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 2.2% of searches end in a purchase.

$89K

revenue / yr

Units sold / yr5K
Search volume / yr-20.8%161K
Conversion rate2.2%
Avg price$25.14

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers10 · 227
Top-5 product click share42%
Open market5%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement79%
New entrants (1y)18· 10 succeeded
Avg rating4.7★
Avg reviews263

Top Kuromi Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

227

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

3%

  • Funko82%
  • Epic Collectibles4%
  • AI ACCESSORY INNOVATIONS4%
  • Fast Forward3%
  • Jazwares2%
  • Furyu2%
  • Open — no brand owns it (4 brands, 3%)

Kuromi Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR2.2%Products33Brands10Top 5 Brands95%OOS Rate2.2%Rating4.7★Reviews263Avg BSR#1,227
8K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top Kuromi Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kuromi funko pop66K/yr
  • kuromi figure29K/yr
  • kuromi figurine14K/yr
  • kuromi funko16K/yr
  • funko pop kuromi14K/yr
  • kuromi pop7K/yr
  • kuromi figures5K/yr
  • funko kuromi5K/yr
  • kuromi pop funko5K/yr

What reviews say buyers love and hate about Kuromi Figure

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall22%

the actual quality of the Funko Pop is what we expected from this brand

Collectibles18%

An adorable collectable to add to her collection

Gifting Purpose15%

Gift for daughter

Value For Money14%

Worth to buy

Fun/Entertainment Experience6%

Fun build

What buyers complain about

83% of reviews
Size-Overall47%

it turned out to be bigger then expected

Instructions/User Manual/Troubleshooting13%

absolute crap with the wiring instructions

Assembly/Installation7%

no D parts so I was completely unable to build it

Battery Life7%

the battery/lighting thing doesnt work

Gifting Purpose3%

I did buy this with a gift card cause I think it's a bit expensive for a tiny product

Kuromi Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Value For Money
20%
3Defective Material/Parts
11%
4Advertised Vs Actual Product
10%
5Gifting Purpose
3%

Common Kuromi Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kuromi Figure 44/100 on Amazon United States — Skip it. The niche generates $89K/yr across 33 tracked products. 10 of 18 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Kuromi Figure on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.3× the quietest.