kuromi figure
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.14avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great262.85avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.44–$70.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 161K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kuromi figure is a $89K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
kuromi figure market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $101K–$126K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,227
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 79%
- Out of stock
- 2.2%
- Avg brand age
- 31 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
227
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
3%
- Funko82%
- Epic Collectibles4%
- AI ACCESSORY INNOVATIONS4%
- Fast Forward3%
- Jazwares2%
- Furyu2%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top kuromi figure search terms
- kuromi funko pop66K/yr
- kuromi figure29K/yr
- kuromi figurine14K/yr
- kuromi funko16K/yr
- funko pop kuromi14K/yr
- kuromi pop7K/yr
- kuromi figures5K/yr
- funko kuromi5K/yr
- kuromi pop funko5K/yr
Top kuromi figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Sanrio: Kuromi 20th Anniversary &My Melody 50th Anniversary - Kuromi - Hello Kitty - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sanrio Fans
Funko$13.535.0★147 rev
Funko Kuromi Royal Outfit Exclusive Pop Vinyl Figure 110
Funko$26.955.0★22 rev
Pop! Animation: Sanrio - Kuromi K-Pop! (Exc)
Funko$18.685.0★10 rev
Funko POP! Sanrio: Hello Kitty - Kuromi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Cartoons Fans - Model Figure for Collectors and Display
Funko$15.614.9★3,831 rev
Funko POP! Sanrio: Hello Kitty - Kuromi 20th Anniversary
Funko$18.924.8★415 rev
Newest
by launch date
Hatsune Miku Figure Yuki Miku x Kromi Trio-Try-iT Figure Size: Approx. 7.5 inches (19 cm)
Furyu$70.778 rev
Funko POP! Jumbo: Hello Kitty - Kuromi
Funko$39.490 rev
Pop! Animation: Sanrio - Kuromi K-Pop! (Exc)
Funko$18.6810 rev
Funko Kuromi with Bear Exclusive Pop Vinyl Figure 129
Funko$29.1136 rev
Funko Pop! Animation: Hello Kitty - Kuromi in Royal Outfit 20th Anniversary Limited Edition Exclusive Vinyl Figure Collectibles Bundled with Box Protector
Funko$30.198 rev
Trending
90-day click momentumHatsune Miku Figure Yuki Miku x Kromi Trio-Try-iT Figure Size: Approx. 7.5 inches (19 cm)
Furyu$70.774.2★
AI ACCESSORY INNOVATIONS Hello Kitty Kuromi Mini PU Backpack Purse Kawaii Shoulder Bag with Epoxy Filled Metal Bow w/Skull Charm 10.5 Inch Anime Travel Bag Faux Leather
AI ACCESSORY INNOVATIONS$41.594.8★
Fast Forward Sanrio Hello Kitty and Friends Kuromi Backpack for Women Men Unisex | Cute PU Leather 10 Kuromi Mini Backpack Purse Shoulder Purse | Kuromi Bag and Kuromi Accessories
Fast Forward$34.374.4★
Pop! Animation: Sanrio - Kuromi K-Pop! (Exc)
Funko$18.685.0★
Funko Kuromi with Bear Exclusive Pop Vinyl Figure 129
Funko$29.115.0★
What buyers say about kuromi figure
What buyers praise and complain about, mined from review topics.What buyers love
“the actual quality of the Funko Pop is what we expected from this brand”
“An adorable collectable to add to her collection”
“Gift for daughter”
“Worth to buy”
“Fun build”
“Exactly as described”
“It's beautiful & the perfect size”
“Cute little keychain”
“Brand new just as pictured”
“I have a very happy niece she is top heavy”
What buyers complain about
“it turned out to be bigger then expected”
“absolute crap with the wiring instructions”
“no D parts so I was completely unable to build it”
“the battery/lighting thing doesnt work”
“I did buy this with a gift card cause I think it's a bit expensive for a tiny product”
“This item looks like it was definitely opened before and maybe returned”
“Not looking good for a decently priced figure to have a destroyed box upon delivery”
Top return reasons
Common questions
- Is kuromi figure profitable to sell on Amazon United States?
- The niche generates $89K/yr across 33 tracked products. 10 of 18 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the kuromi figure niche?
- 10 brands and 227 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in kuromi figure?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 1.3%.
- When does demand for kuromi figure peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the kuromi figure niche?
- Listings span $6.44–$70.77; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.