Is kratos action figure profitable to sell on Amazon United States?

The niche generates $107K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (41/100).

How competitive is the kratos action figure niche?

14 brands and 98 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in kratos action figure?

Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 1.3%.

When does demand for kratos action figure peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 7.2× the quietest.

What does it cost to enter the kratos action figure niche?

Listings span $9.93–$162.04; the average listing price is $44.58 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.

kratos action figure

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Incredible$44.58

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good600.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.93–$162.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay$107K

$107K/yr · 344K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, kratos action figure is a $107K/yr Amazon United States market (344K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

kratos action figure market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $111K–$134K; units × avg price
Conversion rate: 0.7%
Avg BSR: #3,188
Page quality: 0%
Prime: 71%
Sponsored: 33%
Out of stock: 1.8%
Avg brand age: 44 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

16%

PlayStation40%
NECA22%
REOZIGN7%
MDM King Tools6%
4D Build6%
McFarlane Toys5%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2×

Open Trend

Top kratos action figure search terms

kratos action figure90K/yr -11.4%0.4% conv.
kratos76K/yr -15.3%0.3% conv.
god of war merch53K/yr -4.7%0.6% conv.
god of war action figure30K/yr -16.0%0.7% conv.
god of war figure25K/yr -9.7%0.6% conv.
kratos figure21K/yr -18.0%0.4% conv.
kratos statue8K/yr -23.0%0.1% conv.
god of war toys8K/yr -20.9%0.4% conv.
god of war merchandise9K/yr +2.9%0.4% conv.
kratos action figures5K/yr -7.1%0.3% conv.

All search terms

Top kratos action figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PlayStation God of War Ragnarok 6 Atreus Action Figure with 4 Accessories The Shapes Collection for PS5 Fans & Collectors Ages 17+

PlayStation$10.394.7★2,279 rev

NECA God of War 3 Ultimate Kratos Action Figure (7 Scale)

NECA$148.014.6★211 rev

PlayStation God of War Ragnark 6 Kratos Action Figure with 5 Accessories The Shapes Collection for PS5 Fans & Collectors Ages 17+

PlayStation$27.804.7★2,279 rev

NECA God of War (2018) - 7 Scale Action Figure - Kratos

NECA$76.194.6★989 rev

REOZIGN Ragnarok Figure Kratos and Atreus Action Figures 20cm/7.9inch PVC Game Character Figurine Statue Decoration Toy Collectible Gift

REOZIGN$63.233.8★51 rev

Newest

by launch date

McFarlane Toys-God of War Kratos (God of War Ragnarok) 7in Deluxe Action Figure

McFarlane Toys$56.760 rev

3w ago

MDM_KT | God of Wars Blades of Chaos God of Wars GOW Blades of Chaos Sword Twin Blades Sword Kraatos Cosplay Prop 1:1 Replic Viking Gifts Men Gift for Him

MDM King Tools$162.040 rev

7mo ago

McFarlane Toys- Doom: The Dark Ages Doom Slayer (Phalanx Skin) 7in Action Figure

McFarlane Toys$27.29181 rev

10mo ago

4D Build God of War Kratos 3D Model Kit PlayStation Game Desk Dcor Adult Puzzles Building Toys 3D Puzzles for Adults & Teens 150 Pieces for Ages 12 & Up

4D Build$20.1034 rev

1y ago

Rinat$52.8979 rev

1y ago

What buyers say about kratos action figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality and easy to assemble as long as you follow the directions”

Value For Money16%

“Great for the price”

Collectibles9%

“Decent figure for a collectible”

Gifting Purpose5%

“Its an awesome gift for those who are”

Size-Overall5%

“The sizing is accurate”

Design-Overall4%

“Kratos and atreus look awesome”

Chain/Key Quality4%

“Nice Keychain”

Material Quality4%

“I like the material it's made out of”

Display-Overall3%

“it looks awesome on display”

Advertised Vs Actual Product3%

“accurate to listing”

What buyers complain about

Quality-Overall19%

“The quality of this toy is pretty bad”

Value For Money11%

“maybe get the black ring replaced or a credit this item was not cheap”

Size-Overall10%

“the females foot was completely loose”

Adjustability/Rotatability/Reclining6%

“Adjusting the pose is not easy”

Product Condition6%

“yet received USED one”

Design-Overall6%

“Horrible design choices”

Assembly/Installation3%

“items are so hard to assemble”

Weight Heavy3%

“is heavier than I expected”

Degree Of Motion3%

“He aint moving”

Functionality-Overall3%

“For all that Doomguy can do in his games this figure cant do anything”

Top return reasons

Defective Material/Parts17%

Value For Money14%

Size-Overall12%

Quality-Overall12%

Advertised Vs Actual Product9%

Product Condition5%

Durability5%