Kpop Toys
MaybeProducts sell for $20.97 on average, inside the sweet spot. But demand is soft, at -1.8% this quarter, so Kpop Toys is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 4656
- Market size
- $158K/yr276K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 35%top-5 click share · 26 brands · 100 sellers
Flapen Score
Kpop Toys against its category
The dotted line is the Toys & Games average. Past it, Kpop Toys is stronger. Inside it, weaker.
Market
The Kpop Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Kpop Toys 276K times last year and spent an estimated $158K. The top 5 brands take 62% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $158Ka year
- Top search term
- kpop toys217K searches a year
02 · Price
A sale here is worth $20.97.
Listings sell for $20.97 on average, from $3.95 to $40.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.97 that is $2K to $5K a year per listing.
- Average price
- $20.97inside the $15 to $100 sweet spot
- Price range
- $3.95–$40.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #303 within Statues, Bobbleheads & Busts. It carries 591 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 85%
- Out of stock, average day
- 1.8%
- Average rank
- #303in Statues, Bobbleheads & Busts
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 591per listing
- Listings tracked
- 47
04 · Newcomers
32 of last year's 38 launches cleared the first-year sales bar.
38 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 38
- Successful launches
- 32Amazon's first-year sales bar
- Average brand age
- 16 months
Products
Top Kpop Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko POP! Rocks: New Jeans - Haerin
- Price
- $13.40
- Rating
- 4.8/5
- Reviews
- 256
- Age
- 1y ago

Funko POP! Rocks: New Jeans - Danielle
- Price
- $12.47
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 1y ago

Funko POP! Rocks: New Jeans - Minji
- Price
- $12.52
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 1y ago

Funko Pop Rocks: New Jeans - Hyein - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Music Fans - Model Figure for Collectors and Display
- Price
- $12.11
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 1y ago

TAKIHON Guitar and Microphone Set for Kids Guitar Toys with Music&Colorful Light Adjustable Height Microphone with Stand Karaoke Toys Gift for Boy Girls Toddlers(Red)-Upgraded
- Price
- $30.07
- Rating
- 3.8/5
- Reviews
- 1,257
- Age
- 4y ago
Trending
estimated 90-day click momentum
6Pcs Demon Hunters Toys Dolls 3.94 Inch PVC Action Figure Set Collectible Figure for Fans with Gift Box Gift for Anime & K-pop Lovers Game
- Price
- $37.75
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 3mo ago

Little People Collector Kpop Demon Hunters: HUNTR/X Special Edition Set for Movie Fans 3 Figures in a Display Package
- Price
- $20.83
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 4w ago

Mini Karaoke Machine for Kids 5 Voice Effects - Portable Bluetooth Speaker with 2 Wireless Mics LED Lights for Boys Girls Ages 3-12| Kids Karaoke Machine Birthday Gift Toy for Singing Party & Play
- Price
- $25.24
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 9mo ago

Mattel Kpop Demon Hunters Collectible 4-inch Figure (Styles May Vary)
- Price
- $12.63
- Rating
- 3.7/5
- Reviews
- 67
- Age
- 2mo ago

Crayola Kpop Demon Hunters Art Case (40+pcs) Coloring & Sticker Craft Kit Gift for Kids & Teens Travel Activity Set Ages 8+
- Price
- $23.87
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 6mo ago
Newest
by launch date
Little People Collector Kpop Demon Hunters: HUNTR/X Special Edition Set for Movie Fans 3 Figures in a Display Package
- Price
- $20.83
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 4w ago

Mattel Kpop Demon Hunters HUNTR/X Rumi Fashion Doll
- Price
- $27.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1mo ago

Mattel Kpop Demon Hunters Collectible 4-inch Figure (Styles May Vary)
- Price
- $12.63
- Rating
- 3.7/5
- Reviews
- 67
- Age
- 2mo ago

6Pcs Demon Hunters Toys Dolls 3.94 Inch PVC Action Figure Set Collectible Figure for Fans with Gift Box Gift for Anime & K-pop Lovers Game
- Price
- $37.75
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 3mo ago

Squishmallows Original Kpop Demon Hunters 12in Derpy Plush - Official Jazwares Plush (Medium-Sized)
- Price
- $21.46
- Rating
- 5.0/5
- Reviews
- 184
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
26 rising
Sellers
100
Est. top-5 brand share
62%
Top 20: 98%
Est. top-5 click share
35%
Top 20: 76%
Open market
34%
- Funko35%
- Horizon Group USA9%
- KPop Demon Hunters7%
- Mattel6%
- TAKIHON5%
- Squishmallows4%
Demand
Kpop Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4× · 9 of 12 months tracked
Search terms
Top Kpop Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kpop toys217K/yr
- kpop toy25K/yr
- newjeans funko pop12K/yr
- new jeans funko pop12K/yr
- funko pop newjeans3K/yr
- newjeans funko2K/yr
- funko pop new jeans2K/yr
- new jeans funko2K/yr
- kpop funko pop new jeans297/yr
- funko newjeans397/yr
Reviews and returns
What reviews say buyers love and hate about Kpop Toys
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kpop Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








