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Kokodi Dinosaur Talking Flash Cards

Fail

The top 5 products take 97% of clicks, so Kokodi Dinosaur Talking Flash Cards is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$18K/yr17K searches / yr
90-day growth
+290.2%search demand this quarter
Competition
97%top-5 click share · 6 brands · 8 sellers

Flapen Score

Kokodi Dinosaur Talking Flash Cards against its category

The dotted line is the Toys & Games average. Past it, Kokodi Dinosaur Talking Flash Cards is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kokodi Dinosaur Talking Flash Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Kokodi Dinosaur Talking Flash Cards 17K times last year and spent an estimated $18K. The top 5 brands take 97% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +290.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+290.2%
Conversion, latest week
3.2%
Market size, estimated
$18Ka year
Top search term
kokodi dinosaur talking flash cards9K searches a year

02 · Price

A sale here is worth $31.48.

Listings sell for $31.48 on average, from $20.89 to $46.01. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $31.48 that is $3K to $8K a year per listing.

Average price
$31.48inside the $15 to $100 sweet spot
Price range
$20.89–$46.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 47.3% of listings are out of stock. The average listing ranks #671 within Early Development & Activity Toys. It carries 186 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
47.3%
Average rank
#671in Early Development & Activity Toys
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
186per listing
Listings tracked
6

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Kokodi Dinosaur Talking Flash Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (0%)

Search terms

Top Kokodi Dinosaur Talking Flash Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kokodi dinosaur talking flash cards9K/yr
  • interactive reader4K/yr
  • dinosaur talking flash cards5K/yr

Reviews and returns

What reviews say buyers love and hate about Kokodi Dinosaur Talking Flash Cards

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Educational-Overall”
26%of negative reviews mention “Charging”
1.2%of orders come back
“it went off after less than 30 seconds of charging”
A buyer, on “Charging”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kokodi Dinosaur Talking Flash Cards questions

Answered from the same tracked data.