Kit

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

8.6M

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

2.5%

Market size, estimated

$4.2Ma year

Peak month

January6.8× the quietest month

Top search term

crafts for kids ages 4-8993K searches a year

Listings sell for $19.47 on average, from $5.16 to $51.95. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,000 to 1,250 of them. At $19.47 that is $19K to $24K a year per listing.

Average price

$19.47inside the $15 to $100 sweet spot

Price range

$5.16–$51.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$24K

Returns

1.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #64 within Craft Kits. It carries 3,785 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#64in Craft Kits

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,785per listing

Listings tracked

137

21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

18Amazon's first-year sales bar

Average brand age

33 months