kingdom hearts figure
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$64.19avg listing price — sweet spot $15–$100
Review moat
Great292.96avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Price range
Okay$12.23–$218.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 152K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kingdom hearts figure is a $92K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
kingdom hearts figure market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #10,628
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 25%
- Out of stock
- 5.1%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
112
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
0%
- Funko40%
- Medicom29%
- Square Enix27%
- Diamond Select Toys3%
- KINGDOM HEARTS2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 30 weeks — +22.1% search growth over the last 90 days.Top kingdom hearts figure search terms
- kingdom hearts figure50K/yr
- kingdom hearts funko pop41K/yr
- kingdom hearts figures13K/yr
- sora figure9K/yr
- kingdom hearts action figures10K/yr
- kingdom hearts funko11K/yr
- funko pop kingdom hearts12K/yr
- sora funko pop6K/yr
Top kingdom hearts figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UDF Ultra Detail Figure No. 784 Kingdom Hearts II SORA Total Height Approx. 3.8 inches (96 mm) Non-Scale Painted Finished Figure
Medicom$35.854.4★40 rev
Funko POP! Games: Kingdom Hearts - Roxas with Keyblades
Funko$14.954.7★111 rev
(SQUARE ENIX) Kingdom Hearts III Play Arts Kai Sora Ver.2 DX Edition PVC Pre-Painted Action Figure
Square Enix$154.904.2★36 rev
Pop Cover! Games: Kingdom Hearts - Sora (Exc)
Funko$35.634.5★87 rev
Funko Pop! Disney: Kingdom Hearts 3 - Sora with Ultima Weapon
Funko$25.784.8★3,137 rev
Newest
by launch date
KINGDOM HEARTSII FORM-ISM Roxas
Square Enix$125.855 rev
Funko POP! Games: Kingdom Hearts - Roxas with Keyblades
Funko$14.95111 rev
Funko POP! Games: Kingdom Hearts - Lingering Will
Funko$13.6537 rev
Funko POP! Games: Kingdom Hearts - Xion with Keyblade
Funko$14.4143 rev
Funko Pop! Games: Kingdom Hearts - Xehanort with Blade - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors
Funko$12.2318 rev
Trending
90-day click momentumKINGDOM HEARTSII FORM-ISM Roxas
Square Enix$125.854.2★
Square Enix Kingdom Hearts II Sora Action Figure
Square Enix$103.895.0★
Square Enix - Kingdom Hearts III Play Arts Kai Action Figure SORA Ver. 2
Square Enix$113.924.3★
(SQUARE ENIX) Kingdom Hearts III Play Arts Kai Sora Ver.2 DX Edition PVC Pre-Painted Action Figure
Square Enix$154.904.2★
Square Enix AUG188272 Kingdom Hearts II: Bring Arts Sora (Halloween Town Version) Action Figure Multicolor
Square Enix$203.324.8★
What buyers say about kingdom hearts figure
What buyers praise and complain about, mined from review topics.What buyers love
“loves KH thought the gift was amazing”
“I'd say the quality is alright”
“Exactly what I wanted”
“Great addition to any collection”
“was a great price”
What buyers complain about
“disappointing in size”
“Poor quality”
Top return reasons
Common questions
- Is kingdom hearts figure profitable to sell on Amazon United States?
- The niche generates $92K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the kingdom hearts figure niche?
- 5 brands and 112 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kingdom hearts figure?
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 1.1%.
- What does it cost to enter the kingdom hearts figure niche?
- Listings span $12.23–$218.63; the average listing price is $64.19 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.