- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $53K/yr183K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 46%top-5 click share · 17 brands · 191 sellers
Flapen Score
Killua against its category
The dotted line is the Toys & Games average. Past it, Killua is stronger. Inside it, weaker.
Market
The Killua market on Amazon at a glance
Shoppers on Amazon United States searched for Killua 183K times last year and spent an estimated $53K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $53Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- killua70K searches a year
02 · Price
A sale here is worth $31.17.
Listings sell for $31.17 on average, from $6.09 to $111.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $31.17 that is $3K to $8K a year per listing.
- Average price
- $31.17inside the $15 to $100 sweet spot
- Price range
- $6.09–$111.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #58,089 within Statues, Bobbleheads & Busts. It carries 585 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 60%
- Out of stock, average day
- 8.3%
- Average rank
- #58,089in Statues, Bobbleheads & Busts
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 585per listing
- Listings tracked
- 35
04 · Newcomers
6 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Killua products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Banpresto - Hunter x Hunter - Killua Grandista Figure
- Price
- $33.96
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 8mo ago

TAMASHII NATIONS - Hunter x Hunter - Killua S.H.Figuarts Action Figure
- Price
- $64.42
- Rating
- 4.8/5
- Reviews
- 221
- Age
- 1y ago

Epic Collectibles Pop Anime: Hunter X Hunter - Killua Zoldyck Vinyl Figure
- Price
- $17.96
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago

Funko Pop! Animation: Hunter X Hunter - Killua Zoldyck (Sitting) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- $15.25
- Rating
- 4.8/5
- Reviews
- 144
- Age
- 11mo ago

Funko Pop! Animation: Hunter x Hunter - Killua Zoldyck Multicolor
- Price
- $17.35
- Rating
- 4.8/5
- Reviews
- 17,406
- Age
- 6y ago
Trending
estimated 90-day click momentum
Hunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (Medium) Multicolored
- Price
- $22.44
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Hunter X Hunter Killua Adult Charcoal Crew Neck Short Sleeve T-Shirt-XXL
- Price
- $17.99
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

Hunter x Hunter Gon & Killua Team-Up T-Shirt Anime Short Sleeves Graphic Shirts Lightweight Everyday Wear for Adult Unisex Black Tee Large
- Price
- $24.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

FMPVDI Killua Zoldyck Cosplay Shoes Killua Zoldyck Boots Zoldyck Shoe Boot Halloween White
- Price
- $46.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Killua Zoldyck Figure 13.4 inches (34 cm) PVC Statue Ornament Gift Neighborhood Unofficial
- Price
- $111.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch date
Hunter x Hunter Gon & Killua Team-Up T-Shirt Anime Short Sleeves Graphic Shirts Lightweight Everyday Wear for Adult Unisex Black Tee Large
- Price
- $24.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Hunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (Medium) Multicolored
- Price
- $22.44
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

FMPVDI Killua Zoldyck Cosplay Shoes Killua Zoldyck Boots Zoldyck Shoe Boot Halloween White
- Price
- $46.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Thunder Tech Hunter x Hunter - Killua Grandista Figure
- Price
- $35.20
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 6mo ago

Banpresto - Hunter x Hunter - Killua (G.I.Arc) Figure
- Price
- $26.92
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
191
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 87%
Open market
25%
- Funko25%
- Banpresto21%
- Epic Collectibles10%
- TAMASHII NATIONS10%
- Thunder Tech6%
- Fandom Republic4%
Demand
Killua search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Killua search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- killua70K/yr
- killua figure62K/yr
- killua funko pop28K/yr
- killua action figure7K/yr
- hunter x hunter killua8K/yr
- killua zoldyck6K/yr
- funko pop killua3K/yr
Reviews and returns
What reviews say buyers love and hate about Killua
We read the reviews and the return reasons for every product selling here.
“Very big figure”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Killua questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








