killua
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.17avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$6.09–$111.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good585.2avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 183K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, killua is a $53K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Mar–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
killua market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $78K–$94K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #58,089
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 49%
- Out of stock
- 8.3%
- Avg brand age
- 32 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
191
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
25%
- Funko25%
- Banpresto21%
- Epic Collectibles10%
- TAMASHII NATIONS10%
- Thunder Tech6%
- Fandom Republic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 4.4×
Top killua search terms
- killua70K/yr
- killua figure62K/yr
- killua funko pop28K/yr
- killua action figure7K/yr
- hunter x hunter killua8K/yr
- killua zoldyck6K/yr
- funko pop killua3K/yr
Top killua products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Banpresto - Hunter x Hunter - Killua Grandista Figure
Banpresto$33.965.0★9 rev
TAMASHII NATIONS - Hunter x Hunter - Killua S.H.Figuarts Action Figure
TAMASHII NATIONS$64.424.8★221 rev
Epic Collectibles Pop Anime: Hunter X Hunter - Killua Zoldyck Vinyl Figure
Epic Collectibles$17.964.8★14 rev
Funko Pop! Animation: Hunter X Hunter - Killua Zoldyck (Sitting) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
Funko$15.254.8★144 rev
Funko Pop! Animation: Hunter x Hunter - Killua Zoldyck Multicolor
Funko$17.354.8★17,406 rev
Newest
by launch date
Hunter x Hunter Gon & Killua Team-Up T-Shirt Anime Short Sleeves Graphic Shirts Lightweight Everyday Wear for Adult Unisex Black Tee Large
Fandom Republic$24.620 rev
Hunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (Medium) Multicolored
Seven Times Six$22.444 rev
FMPVDI Killua Zoldyck Cosplay Shoes Killua Zoldyck Boots Zoldyck Shoe Boot Halloween White
FMPVDI$46.190 rev
Thunder Tech Hunter x Hunter - Killua Grandista Figure
Thunder Tech$35.2014 rev
Banpresto - Hunter x Hunter - Killua (G.I.Arc) Figure
Banpresto$26.928 rev
Trending
90-day click momentumHunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (Medium) Multicolored
Seven Times Six$22.445.0★
Hunter X Hunter Killua Adult Charcoal Crew Neck Short Sleeve T-Shirt-XXL
Bioworld$17.994.0★
Hunter x Hunter Gon & Killua Team-Up T-Shirt Anime Short Sleeves Graphic Shirts Lightweight Everyday Wear for Adult Unisex Black Tee Large
Fandom Republic$24.620.0★
FMPVDI Killua Zoldyck Cosplay Shoes Killua Zoldyck Boots Zoldyck Shoe Boot Halloween White
FMPVDI$46.190.0★
Killua Zoldyck Figure 13.4 inches (34 cm) PVC Statue Ornament Gift Neighborhood Unofficial
Carzsell$111.390.0★
What buyers say about killua
What buyers praise and complain about, mined from review topics.What buyers love
“It's a well-made shirt that looks great”
“totally worth every penny”
“It was a great gift my son really liked it alot”
“Huge and perfect”
“I like the collection and great price”
“Son approved”
“the paint job is well done no smudges or errors”
“The material is soft and comfortable, making it great for everyday wear”
“The colors are beautiful”
“the details were spot on”
What buyers complain about
“Very big figure”
“Much at weight than thought to be”
Top return reasons
Common questions
- Is killua profitable to sell on Amazon United States?
- The niche generates $53K/yr across 35 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the killua niche?
- 17 brands and 191 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in killua?
- Top complaints mined from reviews: Size-Overall, Weight Heavy. The return rate is 1.2%.
- When does demand for killua peak?
- Demand peaks in Feb–Mar–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the killua niche?
- Listings span $6.09–$111.39; the average listing price is $31.17 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.