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Kids Stationary Set for Girls

Maybe

The top 5 brands take only 36% of clicks. But the products selling today already average 4.7★, so Kids Stationary Set for Girls is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Market size
$138K/yr347K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
32%top-5 click share · 40 brands · 58 sellers

Flapen Score

Kids Stationary Set for Girls against its category

The dotted line is the Toys & Games average. Past it, Kids Stationary Set for Girls is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Stationary Set for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Stationary Set for Girls 347K times last year and spent an estimated $138K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
+22.1%
Conversion, latest week
2.9%
Market size, estimated
$138Ka year
Peak month
December3.8× the quietest month
Top search term
kids stationary set59K searches a year

02 · Price

A sale here is worth $13.82.

Listings sell for $13.82 on average, from $5.30 to $32.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.82 that is $1K to $3K a year per listing.

Average price
$13.82under the $15 to $100 sweet spot
Price range
$5.30–$32.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #656 within Craft Kits. It carries 1,187 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#656in Craft Kits
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,187per listing
Listings tracked
57

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kids Stationary Set for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

58

Top-5 brand share

36%

Top 20: 80%

Top-5 click share

32%

Top 20: 65%

Open market

59%

  • Brand 111%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Kids Stationary Set for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Kids Stationary Set for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids stationary set59K/yr
  • stationery set for girls64K/yr
  • kawaii stationery set46K/yr
  • girls stationery set33K/yr
  • girls stationary set for kids ages 9-1222K/yr
  • korean stationery set6K/yr
  • girls stationary15K/yr
  • kids stationary set for girls17K/yr
  • stationery gift set for women8K/yr
  • kids stationery9K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Stationary Set for Girls

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.1%of orders come back
“They are a little wider”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Stationary Set for Girls questions

Answered from the same tracked data.