Skip to content

Kids Picnic Basket

Fail

The products selling today already average 4.7★, so Kids Picnic Basket is a Fail.

Flapen Score
43
43 / 100
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Market size
$192K/yr184K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
68%top-5 click share · 12 brands · 60 sellers

Flapen Score

Kids Picnic Basket against its category

The dotted line is the Toys & Games average. Past it, Kids Picnic Basket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Picnic Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Picnic Basket 184K times last year and spent an estimated $192K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
4.4%
Market size, estimated
$192Ka year
Peak month
December2.8× the quietest month
Top search term
kids picnic basket28K searches a year

02 · Price

A sale here is worth $23.80.

Listings sell for $23.80 on average, from $14.73 to $34.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $23.80 that is $6K to $12K a year per listing.

Average price
$23.80inside the $15 to $100 sweet spot
Price range
$14.73–$34.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #199 within Kitchen Toys. It carries 3,186 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#199in Kitchen Toys
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
3,186per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kids Picnic Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

60

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Brand 143%
  • Brand 219%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 14%)

Demand

Kids Picnic Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Kids Picnic Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids picnic basket28K/yr
  • picnic basket for kids16K/yr
  • fisher price picnic basket21K/yr
  • picnic basket toy15K/yr
  • leapfrog picnic basket10K/yr
  • toddler picnic basket11K/yr
  • picnic toys5K/yr
  • kids picnic set9K/yr
  • leap frog picnic basket toy pink6K/yr
  • toy picnic basket9K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Picnic Basket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
49%of negative reviews mention “Size-Overall”
2.8%of orders come back
“To small”
A buyer, on “Size-Overall”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kids Picnic Basket questions

Answered from the same tracked data.