Kids Phone

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

1.5%

Market size, estimated

$1.7Ma year

Peak month

December3.3× the quietest month

Top search term

kids phone637K searches a year

Listings sell for $38.54 on average, from $7.84 to $219.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $38.54 that is $39K to $48K a year per listing.

Average price

$38.54inside the $15 to $100 sweet spot

Price range

$7.84–$219.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$39K–$48K

Returns

2.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #298 within Pretend Phones & Smartphones. It carries 2,328 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#298in Pretend Phones & Smartphones

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

2,328per listing

Listings tracked

48

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

9Amazon's first-year sales bar

Average brand age

32 months