Kids Painting Set
Kids Painting Set clears our launch bar: a $3.9M/yr market growing +7.5% this quarter with returns at 0.9%.
Flapen Score
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Is Kids Painting Set profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Kids Painting Set is a $3.9M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 59/100.
Kids Painting Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +7.5% over the last 90 days and 7.4% of searches end in a purchase.
$3.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 24 products
Top Kids Painting Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago
Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 1,269
- Age
- 3y ago
![Crayola Washable Kids Paint Set (12ct) School Supplies for Kids Classic and Glitter Paint Classroom Essentials Toddler Painting Kit Ages 3+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51KPJWkf12L.jpg)
Crayola Washable Kids Paint Set (12ct) School Supplies for Kids Classic and Glitter Paint Classroom Essentials Toddler Painting Kit Ages 3+ [Amazon Exclusive]
- Price
- $14.38
- Rating
- 4.8/5
- Reviews
- 10,764
- Age
- 8y ago
Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+
- Price
- $46.10
- Rating
- 4.8/5
- Reviews
- 3,885
- Age
- 16y ago
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago
Trending
90-day click momentum
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago
ABEIER Washable Kids Paint 12 x 2 oz Non-Toxic Finger Paint with Brushes
- Price
- $15.94
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago
Crayola Washable Kids Paint 10 Neon Paint Colors 2 Oz Bottles Gift
- Price
- $14.39
- Rating
- 4.8/5
- Reviews
- 940
- Age
- 10y ago
Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
- Price
- $20.84
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago
Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago
Newest
by launch dateAmazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago
ABEIER Washable Kids Paint 12 x 2 oz Non-Toxic Finger Paint with Brushes
- Price
- $15.94
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago
Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago
EXTRIC Washable Paint for Kids 12 PK Tempera Finger Paints 2oz Bottles
- Price
- $15.06
- Rating
- 4.6/5
- Reviews
- 514
- Age
- 1y ago
TMOL Washable Paint for Kids 42 Colors Non-Toxic Safe & Washable for Toddlers Tempera Paint with Brushes Palette & Bucket School Project Art Supplies
- Price
- $24.91
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
64
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
9%
- Crayola48%
- Cra-Z-Art15%
- The Mega Deals14%
- Colorations8%
- ABEIER5%
- TMOL2%
- Open — no brand owns it (6 brands, 9%)
Kids Painting Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 10.7×
Top Kids Painting Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- washable paint290K/yr
- washable paint for kids271K/yr
- kids paint228K/yr
- paint for kids232K/yr
- tempera paint167K/yr
- kids painting set181K/yr
- crayola washable paint123K/yr
- crayola paint132K/yr
- toddler paint105K/yr
- paint set for kids130K/yr
What reviews say buyers love and hate about Kids Painting Set
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great assortment of colors”
“Easy to wash”
“Actually washable”
“Quality and safe product that I trust for my child to use”
“fun for toddler activities”
What buyers complain about
69% of reviews“Missing color”
“No smell”
“this paint is awful”
“Average quality”
“Thin consistency too”
Kids Painting Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Painting Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
