Kids Painting Set
MaybeShoppers spend an estimated $3.9M a year here. But the products selling today already average 4.7★, so Kids Painting Set is a Maybe.
- Flapen Score
- 59 / 100Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 4659
- Market size
- $3.9M/yr2.5M searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 64 sellers
Flapen Score
Kids Painting Set against its category
The dotted line is the Toys & Games average. Past it, Kids Painting Set is stronger. Inside it, weaker.
Market
The Kids Painting Set market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Painting Set 2.5M times last year and spent an estimated $3.9M. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $3.9Ma year
- Peak month
- December10.7× the quietest month
- Top search term
- washable paint290K searches a year
02 · Price
A sale here is worth $20.95.
Listings sell for $20.95 on average, from $5.49 to $47.71. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $20.95 that is $210K to $262K a year per listing.
- Average price
- $20.95inside the $15 to $100 sweet spot
- Price range
- $5.49–$47.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $210K–$262K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Drawing & Painting Supplies. It carries 2,125 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Drawing & Painting Supplies
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,125per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Kids Painting Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago

Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 1,269
- Age
- 3y ago
![Crayola Washable Kids Paint Set (12ct) School Supplies for Kids Classic and Glitter Paint Classroom Essentials Toddler Painting Kit Ages 3+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51KPJWkf12L.jpg)
Crayola Washable Kids Paint Set (12ct) School Supplies for Kids Classic and Glitter Paint Classroom Essentials Toddler Painting Kit Ages 3+ [Amazon Exclusive]
- Price
- $14.38
- Rating
- 4.8/5
- Reviews
- 10,764
- Age
- 8y ago

Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+
- Price
- $46.10
- Rating
- 4.8/5
- Reviews
- 3,885
- Age
- 16y ago

Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago

ABEIER Washable Kids Paint 12 x 2 oz Non-Toxic Finger Paint with Brushes
- Price
- $15.94
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago

Crayola Washable Kids Paint 10 Neon Paint Colors 2 Oz Bottles Gift
- Price
- $14.39
- Rating
- 4.8/5
- Reviews
- 940
- Age
- 10y ago

Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
- Price
- $20.84
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago

Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago
Newest
by launch date
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago

ABEIER Washable Kids Paint 12 x 2 oz Non-Toxic Finger Paint with Brushes
- Price
- $15.94
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago

Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago

EXTRIC Washable Paint for Kids 12 PK Tempera Finger Paints 2oz Bottles
- Price
- $15.06
- Rating
- 4.6/5
- Reviews
- 514
- Age
- 1y ago

TMOL Washable Paint for Kids 42 Colors Non-Toxic Safe & Washable for Toddlers Tempera Paint with Brushes Palette & Bucket School Project Art Supplies
- Price
- $24.91
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
64
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 95%
Open market
9%
- Crayola48%
- Cra-Z-Art15%
- The Mega Deals14%
- Colorations8%
- ABEIER5%
- TMOL2%
- Open — no brand owns it (6 brands, 9%)
Demand
Kids Painting Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.7×
Search terms
Top Kids Painting Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- washable paint290K/yr
- washable paint for kids271K/yr
- kids paint228K/yr
- paint for kids232K/yr
- tempera paint167K/yr
- kids painting set181K/yr
- crayola washable paint123K/yr
- crayola paint132K/yr
- toddler paint105K/yr
- paint set for kids130K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Painting Set
We read the reviews and the return reasons for every product selling here.
“Missing color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Painting Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








