kids painting set
Launch itA $3.9M/yr market growing +7.5% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$3.9M$3.9M/yr · 2.5M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.95avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Great$5.49–$47.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,125.04avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, kids painting set is a $3.9M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 59/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
kids painting set market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- $4.2M–$5.2M
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
64
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
9%
- Crayola48%
- Cra-Z-Art15%
- The Mega Deals14%
- Colorations8%
- ABEIER5%
- TMOL2%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.7×
Top kids painting set search terms
- washable paint290K/yr
- washable paint for kids271K/yr
- kids paint228K/yr
- paint for kids232K/yr
- tempera paint167K/yr
- kids painting set181K/yr
- crayola washable paint123K/yr
- crayola paint132K/yr
- toddler paint105K/yr
- paint set for kids130K/yr
Top kids painting set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
Crayola$5.494.7★7,655 rev
Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
Cra-Z-Art$9.964.4★1,269 rev
![Crayola Washable Kids Paint Set (12ct) School Supplies for Kids Classic and Glitter Paint Classroom Essentials Toddler Painting Kit Ages 3+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51KPJWkf12L.jpg)
Crayola Washable Kids Paint Set (12ct) School Supplies for Kids Classic and Glitter Paint Classroom Essentials Toddler Painting Kit Ages 3+ [Amazon Exclusive]
Crayola$14.384.8★10,764 rev
Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+
Crayola$46.104.8★3,885 rev
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
Colorations$34.224.7★1,161 rev
Newest
by launch date
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
Amazon Basics$10.8521 rev
ABEIER Washable Kids Paint 12 x 2 oz Non-Toxic Finger Paint with Brushes
ABEIER$15.9452 rev
Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
Positive Art$47.7152 rev
EXTRIC Washable Paint for Kids 12 PK Tempera Finger Paints 2oz Bottles
EXTRIC$15.06514 rev
TMOL Washable Paint for Kids 42 Colors Non-Toxic Safe & Washable for Toddlers Tempera Paint with Brushes Palette & Bucket School Project Art Supplies
TMOL$24.91201 rev
Trending
90-day click momentumAmazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
Amazon Basics$10.854.6★
ABEIER Washable Kids Paint 12 x 2 oz Non-Toxic Finger Paint with Brushes
ABEIER$15.944.7★
Crayola Washable Kids Paint 10 Neon Paint Colors 2 Oz Bottles Gift
Crayola$14.394.8★
Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
Colorations$20.844.5★
Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
Positive Art$47.714.9★
What buyers say about kids painting set
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Easy to wash”
“Actually washable”
“Quality and safe product that I trust for my child to use”
“fun for toddler activities”
“Fun paint”
“Great value”
“Easy to use”
“This has made painting so easy”
“Mess free”
What buyers complain about
“Missing color”
“No smell”
“this paint is awful”
“Average quality”
“Thin consistency too”
“The size of these were larger than I had anticipated”
“Three bottles leaked”
“Takes some scrubbing”
“The black stains skin bright red like you would not believe”
“more than 2 times the price”
Top return reasons
Common questions
- Is kids painting set profitable to sell on Amazon United States?
- The niche generates $3.9M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Launch it (59/100).
- How competitive is the kids painting set niche?
- 12 brands and 64 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in kids painting set?
- Top complaints mined from reviews: Color, Smell, Paint Quality. The return rate is 0.9%.
- When does demand for kids painting set peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.7× the quietest.
- What does it cost to enter the kids painting set niche?
- Listings span $5.49–$47.71; the average listing price is $20.95 (sweet spot $15–$100). The average incumbent carries 2,125 reviews — the moat a new listing must climb.