Kids Halloween Gifts
FailThe top 5 products take 100% of clicks, so Kids Halloween Gifts is a Fail.
- Flapen Score
- 31 / 100Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 4631
- Market size
- $7K/yr59K searches / yr
- 90-day growth
- +147.8%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 13 sellers
Flapen Score
Kids Halloween Gifts against its category
The dotted line is the Toys & Games average. Past it, Kids Halloween Gifts is stronger. Inside it, weaker.
Market
The Kids Halloween Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Halloween Gifts 59K times last year and spent an estimated $7K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +147.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +147.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $7Ka year
- Top search term
- kids halloween gifts30K searches a year
02 · Price
A sale here is worth $8.28.
Listings sell for $8.28 on average, from $5.99 to $10.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.28 that is $0 to $828 a year per listing.
- Average price
- $8.28under the $15 to $100 sweet spot
- Price range
- $5.99–$10.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$828
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #109 within Clay & Dough. It carries 2,399 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 17.3%
- Average rank
- #109in Clay & Dough
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,399per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Kids Halloween Gifts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Play-Doh 30 Pack Spooky Colors Individually Wrapped 1 Ounce Sticks for Halloween Trick or Treat or Fall Seasonal Arts & Crafts for Kids 2+
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 717
- Age
- 1y ago

Crayola Light-Ups - Ghost Reusable Coloring Toy & Craft Kit Light Up Ghost Cute Halloween Decor & Night Light for Kids Halloween Toy Ages 4+
- Price
- $7.59
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 2y ago

Silly Poopy & Friends Hide & Seek Ghost by Relatable The Kid-Friendly Hide & Seek Game Great Toddler Toys for Learning & Play Fun Toddler Halloween Toys and Kids Halloween Games
- Price
- $9.50
- Rating
- 4.6/5
- Reviews
- 7,102
- Age
- 1y ago

OHOME Halloween Stickers | 100 PCS Halloween Party Favors - Halloween Games Toys Gifts Party Supplies - Crafts Accessories Treats Bulk for Classroom
- Price
- $5.99
- Rating
- 4.4/5
- Reviews
- 1,338
- Age
- 2y ago
Trending
estimated 90-day click momentum
OHOME Halloween Stickers | 100 PCS Halloween Party Favors - Halloween Games Toys Gifts Party Supplies - Crafts Accessories Treats Bulk for Classroom
- Price
- $5.99
- Rating
- 4.4/5
- Reviews
- 1,338
- Age
- 2y ago

Silly Poopy & Friends Hide & Seek Ghost by Relatable The Kid-Friendly Hide & Seek Game Great Toddler Toys for Learning & Play Fun Toddler Halloween Toys and Kids Halloween Games
- Price
- $9.50
- Rating
- 4.6/5
- Reviews
- 7,102
- Age
- 1y ago

Play-Doh 30 Pack Spooky Colors Individually Wrapped 1 Ounce Sticks for Halloween Trick or Treat or Fall Seasonal Arts & Crafts for Kids 2+
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 717
- Age
- 1y ago

Crayola Light-Ups - Ghost Reusable Coloring Toy & Craft Kit Light Up Ghost Cute Halloween Decor & Night Light for Kids Halloween Toy Ages 4+
- Price
- $7.59
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 2y ago
Newest
by launch date
Silly Poopy & Friends Hide & Seek Ghost by Relatable The Kid-Friendly Hide & Seek Game Great Toddler Toys for Learning & Play Fun Toddler Halloween Toys and Kids Halloween Games
- Price
- $9.50
- Rating
- 4.6/5
- Reviews
- 7,102
- Age
- 1y ago

Play-Doh 30 Pack Spooky Colors Individually Wrapped 1 Ounce Sticks for Halloween Trick or Treat or Fall Seasonal Arts & Crafts for Kids 2+
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 717
- Age
- 1y ago

Crayola Light-Ups - Ghost Reusable Coloring Toy & Craft Kit Light Up Ghost Cute Halloween Decor & Night Light for Kids Halloween Toy Ages 4+
- Price
- $7.59
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 2y ago

OHOME Halloween Stickers | 100 PCS Halloween Party Favors - Halloween Games Toys Gifts Party Supplies - Crafts Accessories Treats Bulk for Classroom
- Price
- $5.99
- Rating
- 4.4/5
- Reviews
- 1,338
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Play-Doh30%
- Crayola30%
- WHAT DO YOU MEME?21%
- OHOME19%
Demand
Kids Halloween Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 159.7× · 7 of 12 months tracked
Search terms
Top Kids Halloween Gifts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids halloween gifts30K/yr
- halloween kids gifts29K/yr
- halloween gifts for kids under 10175/yr
Reviews and returns
What reviews say buyers love and hate about Kids Halloween Gifts
We read the reviews and the return reasons for every product selling here.
“Defective audio”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Halloween Gifts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








