Kids Halloween

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +171.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

+171.1%

Conversion, latest week

0.9%

Market size, estimated

$22Ka year

Peak month

October98.5× the quietest month

Top search term

halloween kids103K searches a year

Listings sell for $14.00 on average, from $5.99 to $30.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.00 that is $0 to $1K a year per listing.

Average price

$14.00under the $15 to $100 sweet spot

Price range

$5.99–$30.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.6%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #7,733 within Clay & Dough. It carries 1,237 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

83%

Out of stock, average day

10.2%

Average rank

#7,733in Clay & Dough

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,237per listing

Listings tracked

18

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months