Kids Gifts 8-12
FailDemand is soft, at -35.3% this quarter, so Kids Gifts 8-12 is a Fail.
- Flapen Score
- 43 / 100Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 4643
- Market size
- $83K/yr398K searches / yr
- 90-day growth
- -35.3%search demand this quarter
- Competition
- 44%top-5 click share · 28 brands · 99 sellers
Flapen Score
Kids Gifts 8-12 against its category
The dotted line is the Toys & Games average. Past it, Kids Gifts 8-12 is stronger. Inside it, weaker.
Market
The Kids Gifts 8-12 market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Gifts 8-12 398K times last year and spent an estimated $83K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 398K
- Growth, 90 days vs prior 90
- -35.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $83Ka year
- Peak month
- December35.5× the quietest month
- Top search term
- unique gifts for kids69K searches a year
02 · Price
A sale here is worth $27.74.
Listings sell for $27.74 on average, from $6.55 to $221.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.74 that is $0 to $3K a year per listing.
- Average price
- $27.74inside the $15 to $100 sweet spot
- Price range
- $6.55–$221.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #25 within Craft Kits. It carries 6,376 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #25in Craft Kits
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 6,376per listing
- Listings tracked
- 32
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kids Gifts 8-12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
QLOVEA Birthday Gifts for Girls Kids Sling Bag Purse for Toddler Pink A
- Price
- $16.06
- Rating
- 4.7/5
- Reviews
- 1,644
- Age
- 1y ago

SULIFEEL Rainbow Unicorn 4 Size Adjustable Roller Skates for Girls Boys for Kids Ages 3-5 5-8 6-12 Children Skates Indoor Outdoor
- Price
- $52.12
- Rating
- 4.8/5
- Reviews
- 12,516
- Age
- 7y ago

yescool Wearable Blanket Hoodie Kids Oversized Blanket Sweatshirt with Sherpa Teen Girl Gifts for Kids Youth Boys Girls 8-15 Year Old Girl Boy Gift Warm Teen Wearable Blankets One Size Grey
- Price
- $21.70
- Rating
- 4.8/5
- Reviews
- 1,346
- Age
- 5y ago

Dan&Darci Aqua Fairy Water Gel Kit for Kids - Gifts for Girls - Magic Elf Toy Kits - Waters Pets - DIY Squishy Maker Set - Craft for Kids - Make Your Own Squishies Toys Crafts - Gifts for Boys & Girls
- Price
- $24.09
- Rating
- 4.7/5
- Reviews
- 3,031
- Age
- 1y ago

Crayola Marker Airbrush Spray Art Kit 8 Washable Markers 5 Stencils
- Price
- $18.96
- Rating
- 4.8/5
- Reviews
- 1,327
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Essentials Unisex Kids Garden Clogs Pink 7 Big Kid
- Price
- $11.75
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 3mo ago

SULIFEEL Rainbow Unicorn 4 Size Adjustable Roller Skates for Girls Boys for Kids Ages 3-5 5-8 6-12 Children Skates Indoor Outdoor
- Price
- $52.12
- Rating
- 4.8/5
- Reviews
- 12,516
- Age
- 7y ago

Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
- Price
- $34.84
- Rating
- 4.2/5
- Reviews
- 1,210
- Age
- 10mo ago

yescool Wearable Blanket Hoodie Kids Oversized Blanket Sweatshirt with Sherpa Teen Girl Gifts for Kids Youth Boys Girls 8-15 Year Old Girl Boy Gift Warm Teen Wearable Blankets One Size Grey
- Price
- $21.70
- Rating
- 4.8/5
- Reviews
- 1,346
- Age
- 5y ago

1000X Handheld Digital Microscope for Kids: Pocket Microscope with 2.0 IPS Screen - STEM Toys Birthday Gifts for Girls Boys Child - Portable Edu Science Kits Toddler Age 3-6 6-12
- Price
- $27.12
- Rating
- 4.6/5
- Reviews
- 942
- Age
- 1y ago
Newest
by launch date
Amazon Essentials Unisex Kids Garden Clogs Pink 7 Big Kid
- Price
- $11.75
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 3mo ago

Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
- Price
- $34.84
- Rating
- 4.2/5
- Reviews
- 1,210
- Age
- 10mo ago

1000X Handheld Digital Microscope for Kids: Pocket Microscope with 2.0 IPS Screen - STEM Toys Birthday Gifts for Girls Boys Child - Portable Edu Science Kits Toddler Age 3-6 6-12
- Price
- $27.12
- Rating
- 4.6/5
- Reviews
- 942
- Age
- 1y ago

QLOVEA Birthday Gifts for Girls Kids Sling Bag Purse for Toddler Pink A
- Price
- $16.06
- Rating
- 4.7/5
- Reviews
- 1,644
- Age
- 1y ago

Crayola Marker Airbrush Spray Art Kit 8 Washable Markers 5 Stencils
- Price
- $18.96
- Rating
- 4.8/5
- Reviews
- 1,327
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
99
Est. top-5 brand share
47%
Top 20: 97%
Est. top-5 click share
44%
Top 20: 87%
Open market
47%
- QLOVEA12%
- SULIFEEL11%
- Dan&Darci9%
- yescool8%
- Crayola6%
- BMDSAE6%
Demand
Kids Gifts 8-12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 35.5×
Search terms
Top Kids Gifts 8-12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unique gifts for kids69K/yr
- fun gifts for kids35K/yr
- cool gifts for kids29K/yr
- unique kids gifts16K/yr
- large gifts for kids23K/yr
- cool kids gifts12K/yr
- xmas gifts for kids32K/yr
- big gifts for kids14K/yr
- best kids gifts8K/yr
- christmas kids gifts37K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Gifts 8-12
We read the reviews and the return reasons for every product selling here.
“broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Gifts 8-12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








