Kids Eyeshadow Palette

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

4.0%

Market size, estimated

$172Ka year

Peak month

December6.0× the quietest month

Top search term

barbie makeup115K searches a year

Listings sell for $17.13 on average, from $4.09 to $31.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.13 that is $4K to $9K a year per listing.

Average price

$17.13inside the $15 to $100 sweet spot

Price range

$4.09–$31.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #93 within Dress-Up Accessories. It carries 2,985 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#93in Dress-Up Accessories

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,985per listing

Listings tracked

29

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months