Kids Educational Smartphone Toy
FailShoppers spend an estimated $8K a year here, so Kids Educational Smartphone Toy is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $8K/yr13K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 82%top-5 click share · 11 brands · 17 sellers
Flapen Score
Kids Educational Smartphone Toy against its category
The dotted line is the Toys & Games average. Past it, Kids Educational Smartphone Toy is stronger. Inside it, weaker.
Market
The Kids Educational Smartphone Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Educational Smartphone Toy 13K times last year and spent an estimated $8K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $8Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- unicorn phone for kids12K searches a year
02 · Price
A sale here is worth $27.30.
Listings sell for $27.30 on average, from $18.74 to $42.93. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $27.30 that is $0 to $3K a year per listing.
- Average price
- $27.30inside the $15 to $100 sweet spot
- Price range
- $18.74–$42.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #36 within Pretend Phones & Smartphones. It carries 2,335 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 14.2%
- Average rank
- #36in Pretend Phones & Smartphones
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 2,335per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Kids Educational Smartphone Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
17
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
11%
- Brand 136%
- Brand 233%
- Brand 38%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (5 brands, 11%)
Demand
Kids Educational Smartphone Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Reviews and returns
What reviews say buyers love and hate about Kids Educational Smartphone Toy
We read the reviews and the return reasons for every product selling here.
“Phone will not charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Educational Smartphone Toy questions
Answered from the same tracked data.








