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Kids Drill and Screw Set

Fail

Demand is soft, at -29.7% this quarter, so Kids Drill and Screw Set is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$241K/yr294K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
75%top-5 click share · 11 brands · 55 sellers

Flapen Score

Kids Drill and Screw Set against its category

The dotted line is the Toys & Games average. Past it, Kids Drill and Screw Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Drill and Screw Set market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Drill and Screw Set 294K times last year and spent an estimated $241K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
3.5%
Market size, estimated
$241Ka year
Peak month
December5.4× the quietest month
Top search term
design and drill toy53K searches a year

02 · Price

A sale here is worth $23.64.

Listings sell for $23.64 on average, from $13.69 to $31.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $23.64 that is $18K to $24K a year per listing.

Average price
$23.64inside the $15 to $100 sweet spot
Price range
$13.69–$31.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Play Tools. It carries 3,611 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Play Tools
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,611per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Kids Drill and Screw Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

55

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • Brand 164%
  • Brand 211%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 9%)

Demand

Kids Drill and Screw Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Kids Drill and Screw Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • design and drill toy53K/yr
  • design and drill35K/yr
  • drill toy31K/yr
  • toddler drill and screw toys29K/yr
  • toy drill set for toddlers 1-313K/yr
  • toddler screwdriver toy set14K/yr
  • kids screwdriver toy set13K/yr
  • drill toys for toddlers 1-320K/yr
  • educational insights design and drill17K/yr
  • toy screwdriver set for toddlers7K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Drill and Screw Set

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Drill and Screw Set questions

Answered from the same tracked data.