Kids Coloring Books
Kids Coloring Books shows a $2.8M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Flapen Score
Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46
Is Kids Coloring Books profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Kids Coloring Books is a $2.8M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Kids Coloring Books: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.3% over the last 90 days and 7.3% of searches end in a purchase.
$2.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 29 products
Top Kids Coloring Books products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel w Magical Themes for Your Creative Little Princess 1-3
- Price
- $11.55
- Rating
- 4.8/5
- Reviews
- 650
- Age
- 1y ago
Kalysky 20Pack Mini Coloring Books for Kids Ages 4-8 (5.1 x 7 inch) Bulk Coloring Book for Toddlers Ages 2-4 Coloring Books for Kids Party Favors Birthday Goodie Bags Stuffers for Boys Girls
- Price
- $10.04
- Rating
- 4.5/5
- Reviews
- 2,119
- Age
- 5y ago
Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+
- Price
- $5.67
- Rating
- 4.7/5
- Reviews
- 11,049
- Age
- 7y ago
Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6
- Price
- $5.16
- Rating
- 4.8/5
- Reviews
- 2,699
- Age
- 2y ago
ZICOTO Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 48 - Easy to Color Toddler Gift with Magical Themes for Your Creative Little Princess
- Price
- $5.90
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 6mo ago
Trending
90-day click momentum
ZICOTO Fun Coloring Book for Toddlers - Set of 2 Cute My First Toddler Coloring Books with Big Simple Designs - Easy Learning Activity Book for Kids Boys and Girls to Keep Little Ones Engaged
- Price
- $5.32
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 6mo ago
Fun Coloring Book for Kids - Set of 3 Cute Toddler Coloring Books with Big Simple Designs - Educational Activity Water Color Book with Themes for Alphabet Numbers Colors & Shapes for Boys and Girls
- Price
- $6.93
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 6mo ago
ZICOTO Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 48 - Easy to Color Toddler Gift with Magical Themes for Your Creative Little Princess
- Price
- $5.90
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 6mo ago
CzoyJoyz 50 Pcs Fruit Scented Washable Markers Set for Girls 4-8 Unicorn Coloring Markers Art Set and School Supplies Birthday Gifts Toys for 4 5 6 7 8 Year Old Girls (Purple)
- Price
- $24.55
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 2y ago
Animals Habitat 500+ Kids Sticker Book by Cupkin Toddler Airplane Travel Activity Coloring and Sticker Book Road Trip Essentials 12 Coloring Pages + 12 Scenes for Ages 28 Years
- Price
- $16.43
- Rating
- 4.8/5
- Reviews
- 6,625
- Age
- 5y ago
Newest
by launch dateZICOTO Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 48 - Easy to Color Toddler Gift with Magical Themes for Your Creative Little Princess
- Price
- $5.90
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 6mo ago
Fun Coloring Book for Kids - Set of 3 Cute Toddler Coloring Books with Big Simple Designs - Educational Activity Water Color Book with Themes for Alphabet Numbers Colors & Shapes for Boys and Girls
- Price
- $6.93
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 6mo ago
ZICOTO Fun Coloring Book for Toddlers - Set of 2 Cute My First Toddler Coloring Books with Big Simple Designs - Easy Learning Activity Book for Kids Boys and Girls to Keep Little Ones Engaged
- Price
- $5.32
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 6mo ago
Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel w Magical Themes for Your Creative Little Princess 1-3
- Price
- $11.55
- Rating
- 4.8/5
- Reviews
- 650
- Age
- 1y ago
ZICOTO Fun Coloring Books for Kids Set of 3 - Exciting Dinosaur Space & Trucks Coloring Book for Boys Ages 4-8 - Easy to Color Gift for Travel with Cute Themes for Your Creative Little Toddler 1-3
- Price
- $9.54
- Rating
- 4.8/5
- Reviews
- 650
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
77
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
12%
- Crayola29%
- ZICOTO28%
- Kalysky12%
- Bendon10%
- Disney7%
- BenLouis3%
- Open — no brand owns it (9 brands, 12%)
Kids Coloring Books demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Top Kids Coloring Books search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- coloring books for kids ages 4-81.0M/yr
- coloring books for kids885K/yr
- kids coloring books387K/yr
- coloring books for kids ages 3-5155K/yr
- coloring book for kids122K/yr
- crayola coloring book94K/yr
- jumbo coloring book102K/yr
- kids coloring book91K/yr
- giant coloring book92K/yr
- kids coloring books ages 4-664K/yr
What reviews say buyers love and hate about Kids Coloring Books
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Beautiful colors”
“Fun for kids”
“The quality is solid”
“Good Value”
“It was a gift”
What buyers complain about
72% of reviews“Color was dull”
“Too big”
“I am very disappointed with the quality of these crayons”
“they broke within a half hour”
“not sure its worth it for the price”
Kids Coloring Books return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Coloring Books questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
