Kids Coloring Books

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

7.3%

Market size, estimated

$2.8Ma year

Peak month

December4.9× the quietest month

Top search term

coloring books for kids ages 4-81.0M searches a year

Listings sell for $10.86 on average, from $5.16 to $28.16. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $10.86 that is $65K to $87K a year per listing.

Average price

$10.86under the $15 to $100 sweet spot

Price range

$5.16–$28.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

$65K–$87K

Returns

0.8%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #66 within Craft Kits. It carries 5,762 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#66in Craft Kits

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

5,762per listing

Listings tracked

29

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months