kids coloring books
Worth a lookShows a $2.8M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 3.5M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.16–$28.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.86avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad5,761.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, kids coloring books is a $2.8M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
kids coloring books market data
- Units sold / yr
- 250K–300K
- avg 6,000–8,000/product
- Revenue / yr
- $2.7M–$3.3M
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.2%
- Avg brand age
- 33 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
77
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
12%
- Crayola29%
- ZICOTO28%
- Kalysky12%
- Bendon10%
- Disney7%
- BenLouis3%
- Open — no brand owns it (9 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Top kids coloring books search terms
- coloring books for kids ages 4-81.0M/yr
- coloring books for kids885K/yr
- kids coloring books387K/yr
- coloring books for kids ages 3-5155K/yr
- coloring book for kids122K/yr
- crayola coloring book94K/yr
- jumbo coloring book102K/yr
- kids coloring book91K/yr
- giant coloring book92K/yr
- kids coloring books ages 4-664K/yr
Top kids coloring books products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel w Magical Themes for Your Creative Little Princess 1-3
ZICOTO$11.554.8★650 rev
Kalysky 20Pack Mini Coloring Books for Kids Ages 4-8 (5.1 x 7 inch) Bulk Coloring Book for Toddlers Ages 2-4 Coloring Books for Kids Party Favors Birthday Goodie Bags Stuffers for Boys Girls
Kalysky$10.044.5★2,119 rev
Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+
Crayola$5.674.7★11,049 rev
Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6
Crayola$5.164.8★2,699 rev
ZICOTO Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 48 - Easy to Color Toddler Gift with Magical Themes for Your Creative Little Princess
ZICOTO$5.904.6★97 rev
Newest
by launch dateZICOTO Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 48 - Easy to Color Toddler Gift with Magical Themes for Your Creative Little Princess
ZICOTO$5.9097 rev
Fun Coloring Book for Kids - Set of 3 Cute Toddler Coloring Books with Big Simple Designs - Educational Activity Water Color Book with Themes for Alphabet Numbers Colors & Shapes for Boys and Girls
ZICOTO$6.9367 rev
ZICOTO Fun Coloring Book for Toddlers - Set of 2 Cute My First Toddler Coloring Books with Big Simple Designs - Easy Learning Activity Book for Kids Boys and Girls to Keep Little Ones Engaged
ZICOTO$5.3298 rev
Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel w Magical Themes for Your Creative Little Princess 1-3
ZICOTO$11.55650 rev
ZICOTO Fun Coloring Books for Kids Set of 3 - Exciting Dinosaur Space & Trucks Coloring Book for Boys Ages 4-8 - Easy to Color Gift for Travel with Cute Themes for Your Creative Little Toddler 1-3
ZICOTO$9.54650 rev
Trending
90-day click momentumZICOTO Fun Coloring Book for Toddlers - Set of 2 Cute My First Toddler Coloring Books with Big Simple Designs - Easy Learning Activity Book for Kids Boys and Girls to Keep Little Ones Engaged
ZICOTO$5.324.8★
Fun Coloring Book for Kids - Set of 3 Cute Toddler Coloring Books with Big Simple Designs - Educational Activity Water Color Book with Themes for Alphabet Numbers Colors & Shapes for Boys and Girls
ZICOTO$6.934.8★
ZICOTO Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 48 - Easy to Color Toddler Gift with Magical Themes for Your Creative Little Princess
ZICOTO$5.904.6★
CzoyJoyz 50 Pcs Fruit Scented Washable Markers Set for Girls 4-8 Unicorn Coloring Markers Art Set and School Supplies Birthday Gifts Toys for 4 5 6 7 8 Year Old Girls (Purple)
CozyJoyz$24.554.6★
Animals Habitat 500+ Kids Sticker Book by Cupkin Toddler Airplane Travel Activity Coloring and Sticker Book Road Trip Essentials 12 Coloring Pages + 12 Scenes for Ages 28 Years
CUPKIN$16.434.8★
What buyers say about kids coloring books
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Fun for kids”
“The quality is solid”
“Good Value”
“It was a gift”
“Also good for travel as they're small”
“easy to carry”
“As expected”
“and the designs are fun and detailed”
“Durable”
What buyers complain about
“Color was dull”
“Too big”
“I am very disappointed with the quality of these crayons”
“they broke within a half hour”
“not sure its worth it for the price”
“Looks are deceiving”
“thick like typical crayons are”
“And breaks apart fairly quickly”
“messy”
“Doesnt show up in coloring book”
Top return reasons
Common questions
- Is kids coloring books profitable to sell on Amazon United States?
- The niche generates $2.8M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the kids coloring books niche?
- 15 brands and 77 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in kids coloring books?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for kids coloring books peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the kids coloring books niche?
- Listings span $5.16–$28.16; the average listing price is $10.86 (sweet spot $15–$100). The average incumbent carries 5,762 reviews — the moat a new listing must climb.