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Kids Coffee Maker Playset

Fail

Demand is soft, at -3.2% this quarter, so Kids Coffee Maker Playset is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$188K/yr317K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
49%top-5 click share · 26 brands · 85 sellers

Flapen Score

Kids Coffee Maker Playset against its category

The dotted line is the Toys & Games average. Past it, Kids Coffee Maker Playset is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Coffee Maker Playset market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Coffee Maker Playset 317K times last year and spent an estimated $188K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
2.1%
Market size, estimated
$188Ka year
Peak month
December5.8× the quietest month
Top search term
kids coffee playset43K searches a year

02 · Price

A sale here is worth $28.85.

Listings sell for $28.85 on average, from $15.63 to $54.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $28.85 that is $3K to $7K a year per listing.

Average price
$28.85inside the $15 to $100 sweet spot
Price range
$15.63–$54.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #278 within Kitchen Toys. It carries 726 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#278in Kitchen Toys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
726per listing
Listings tracked
35

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kids Coffee Maker Playset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

85

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

49%

Top 20: 86%

Open market

34%

  • Brand 118%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Kids Coffee Maker Playset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Kids Coffee Maker Playset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids coffee playset43K/yr
  • toy coffee maker for kids36K/yr
  • kids coffee maker25K/yr
  • play coffee maker set for kids22K/yr
  • toddler coffee playset22K/yr
  • toy coffee maker20K/yr
  • coffee maker toy14K/yr
  • kids espresso machine toy12K/yr
  • pretend coffee maker for kids14K/yr
  • melissa and doug coffee set15K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Coffee Maker Playset

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Size-Overall”
2.8%of orders come back
“The set is big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Coffee Maker Playset questions

Answered from the same tracked data.