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Kids Clearance

Maybe

Products sell for $22.52 on average, inside the sweet spot. But shoppers spend an estimated $41K a year here, so Kids Clearance is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$41K/yr44K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
49%top-5 click share · 25 brands · 49 sellers

Flapen Score

Kids Clearance against its category

The dotted line is the Toys & Games average. Past it, Kids Clearance is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Clearance market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Clearance 44K times last year and spent an estimated $41K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
4.2%
Market size, estimated
$41Ka year
Peak month
December3.5× the quietest month
Top search term
mermaid sensory bin11K searches a year

02 · Price

A sale here is worth $22.52.

Listings sell for $22.52 on average, from $7.28 to $49.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.52 that is $0 to $2K a year per listing.

Average price
$22.52inside the $15 to $100 sweet spot
Price range
$7.28–$49.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #166 within Craft Kits. It carries 1,886 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#166in Craft Kits
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,886per listing
Listings tracked
29

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kids Clearance products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

49

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

49%

Top 20: 92%

Open market

36%

  • Brand 116%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Kids Clearance search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Kids Clearance search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid sensory bin11K/yr
  • mermaid sensory kit14K/yr
  • mermaid playdoh7K/yr
  • kinetic sand mermaid6K/yr
  • mermaid kinetic sand4K/yr
  • mermaid sensory kit for girls2K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Clearance

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Mess Free”
1.2%of orders come back
“makes such a mess”
A buyer, on “Mess Free”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Clearance questions

Answered from the same tracked data.