Is kids bingo profitable to sell on Amazon United States?

The niche generates $60K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (40/100).

How competitive is the kids bingo niche?

13 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in kids bingo?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 2.5%.

When does demand for kids bingo peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the kids bingo niche?

Listings span $7.60–$24.99; the average listing price is $15.51 (sweet spot $15–$100). The average incumbent carries 4,464 reviews — the moat a new listing must climb.

kids bingo

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Avg price

Great$15.51

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.60–$24.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,464.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 79K searches

According to Flapen's Amazon United States niche tracking, kids bingo is a $60K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

kids bingo market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $47K–$62K; units × avg price
Conversion rate: 5.0%
Avg BSR: #178
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

29%

Chuckle & Roar32%
Peaceable Kingdom9%
ThinkFun8%
Party Hearty8%
Regal Games8%
Bluey7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top kids bingo search terms

bingo for kids ages 4-819K/yr -6.9%4.1% conv.
bingo kids13K/yr -4.6%2.9% conv.
kids bingo games 3-610K/yr -18.4%4.6% conv.
toddler bingo9K/yr -15.3%4.5% conv.
bingo for kids ages 3-56K/yr -18.6%4.9% conv.
picture bingo5K/yr +0.8%1.4% conv.
kid bingo4K/yr -4.7%3.5% conv.
bingo kids game4K/yr -19.3%4.5% conv.
bingo for toddlers4K/yr -27.3%3.1% conv.
family bingo game for kids 3-64K/yr -31.9%8.1% conv.

All search terms

Top kids bingo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chuckle & Roar Family Bingo Game Bingo Game for Kids Sight Words Ages 4+

Chuckle & Roar$16.034.8★816 rev

ThinkFun Zingo Bingo Award Winning Preschool Game for Pre-Readers and Early Readers Age 4 and Up - One of the Most Popular Board Games for Boys and Girls and their Parents (97700)

ThinkFun$21.214.8★17,322 rev

Party Hearty ABC & 123 Bingo Game for Kindergarten & Preschool - Animals

Party Hearty$15.784.8★1,317 rev

Bluey Bingos Bingo Card Game Kids Image Matching Card Game with 40 Cards 48 Chips and 12 Scoring Chips Interactive Fun Games for Kids of Ages 3+

Bluey$8.734.8★2,776 rev

Peaceable Kingdom Alphabet Bingo! Letter Learning Educational Board Game for 2 to 6 Kids Ages 4+

Peaceable Kingdom$16.964.8★4,492 rev

Newest

by launch date

SpriteGru Alphabet Bingo Game Uppercase/Lowercase/Number Bingo Game ABC and 123 Bingo Board Game for Kindergarten and Preschool Kids 4+ Perfect for Classroom & At Home

SpriteGru$9.941,355 rev

6mo ago

Alphabet and Number Bingo Game for Kids 3-6 ABC and 123 Bingo Board Game for Toddler 4-8 Alphabet Learning Toys for Kids Preschool Learning Activities Family Matching Games

ArRuKi KIDS$13.8216 rev

11mo ago

Peaceable Kingdom World of Eric Carle Board Game

Peaceable Kingdom$24.7410 rev

1y ago

Edumix Alphabet Bingo Game Letter&Number&Sight Word Bingo Board Games for Toddlers ABC and 123 Learning Toys for Kids Toddler Preschool Learning Activities Family Matching Games

Edumix$12.9232 rev

1y ago

Alphabet & Phonics Bingo Game 12 Bingo Boards ABC Letters CVC Blends Words Phonetic Game Letters Phonetic Awareness Early Educational Learning Toys - Ages 4 and up Perfect for Classroom & At Home

SpriteGru$9.981,355 rev

1y ago

What buyers say about kids bingo

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience51%

“Fun for kids”

Quality-Overall10%

“Good Quality”

Educational-Overall8%

“Great educational tool”

Ease Of Use5%

“Easy to use”

Reading/Writing Skills4%

“Helps preschoolers with letters”

Value For Money3%

“Good value for the money and made well”

Advertised Vs Actual Product3%

“did the job”

Size-Overall2%

“Ideal size”

Trivia Games2%

“Great game, easy to play & nice variety of games”

Gifting Purpose2%

“Great gift”

What buyers complain about

Quality-Overall25%

“Quality control issue”

Size-Overall15%

“It was smaller than I thought”

Strength6%

“Additionally, the ball cage is flimsy”

Functionality-Overall4%

“The ball cage does not work”

Print Quality4%

“And the print comes off the balls easy”

Sharpness4%

“The chips are sharp. not kids friendly”

Ease Of Use4%

“It cant be used properly”

Value For Money3%

“This game was expensive”

Material Quality2%

“The cons: They're cheaply made”

Color2%

“The color of the number and letters is not clear enough”

Top return reasons

Size-Overall28%

Value For Money15%

Defective Material/Parts8%

Quality-Overall7%

Functionality-Overall7%

Gifting Purpose5%

Advertised Vs Actual Product5%

Product Condition4%

Mechanism Issues3%

Strength2%

Common questions

Is kids bingo profitable to sell on Amazon United States?: The niche generates $60K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (40/100).
How competitive is the kids bingo niche?: 13 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in kids bingo?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 2.5%.
When does demand for kids bingo peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the kids bingo niche?: Listings span $7.60–$24.99; the average listing price is $15.51 (sweet spot $15–$100). The average incumbent carries 4,464 reviews — the moat a new listing must climb.

kids bingo

kids bingo market data

Competition & brand share

Demand & seasonality

Top kids bingo search terms

Top kids bingo products on Amazon

Top sellers

Newest

Trending

What buyers say about kids bingo

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Toys & Games