Kids Bath
FailThe top 5 brands take 100% of clicks, so Kids Bath is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $456K/yr298K searches / yr
- 90-day growth
- -39.0%search demand this quarter
- Competition
- 67%top-5 click share · 3 brands · 19 sellers
Flapen Score
Kids Bath against its category
The dotted line is the Toys & Games average. Past it, Kids Bath is stronger. Inside it, weaker.
Market
The Kids Bath market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Bath 298K times last year and spent an estimated $456K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $456K a year.
- Searches, last 12 months
- 298K
- Growth, 90 days vs prior 90
- -39.0%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $456Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- bath paint83K searches a year
02 · Price
A sale here is worth $17.99.
Listings sell for $17.99 on average, from $7.59 to $33.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $17.99 that is $18K to $22K a year per listing.
- Average price
- $17.99inside the $15 to $100 sweet spot
- Price range
- $7.59–$33.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $18K–$22K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Drawing & Painting Supplies. It carries 1,553 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #116in Drawing & Painting Supplies
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 1,553per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Kids Bath products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tub Works Bath Paint Soap Bath Toy Classic 6 Pack | Non-Toxic | Washable Bathtub Paint for Finger Painting on Tub Walls | Ideal Toddler Bath Toys for Creative Play | Easy to Clean Fun Bath Art
- Price
- $13.99
- Rating
- 4.4/5
- Reviews
- 1,718
- Age
- 3y ago

Tub Works Bath Paint Sticks Bath Toy 12 Count | Nontoxic Washable Bathtub Paint for Kids & Toddlers | Twistable Sticks Draw Smoothly on Tub Walls | Smooth Vibrant Alternative to Bath Crayons
- Price
- $13.56
- Rating
- 4.2/5
- Reviews
- 1,673
- Age
- 3y ago

Crayola Bathtub Fingerpaint Deluxe Value Pack 10-Piece Set for Kids 3 OZ Tubes of Washable Soap Paint Non-Toxic Stain Free Bath Toys for Kids
- Price
- $21.19
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 1y ago

Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers
- Price
- $13.04
- Rating
- 4.3/5
- Reviews
- 1,356
- Age
- 1y ago

Crayola Bathtub Fingerpaint 5 Color Variety Pack 3 Ounce Tubes (Bluetiful Blue Screamin Green Radical Red Flamingo Pink Royal Purple)
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 6,016
- Age
- 10y ago
Trending
estimated 90-day click momentum
Mr. Bubble Bath Time Body Paints 6-Color Washable Bath Paint Sticks with Gentle Kid-Safe Formula Fun Tub Time Art Set with Scented Colors & Carrying Case
- Price
- $10.00
- Rating
- 3.9/5
- Reviews
- 51
- Age
- 9mo ago

Tub Works Bath Paint Soap 12 Pack | Non-Toxic Washable Bathtub Paint for Toddlers & Kids | Finger Paint in the Tub | Ideal Toddler Bath Toys for Creative Kids Bath | Easy-to-Clean
- Price
- $21.90
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 3y ago

Tub Works Bath Paint Soap Bath Toy 24 Pack | Non-Toxic Washable Bath Paint for Finger Painting in the Tub | Ideal Toddler Bath Toys for Creative Play | Classic & Pastel Bath Colors for Kids Bath
- Price
- $33.78
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 3y ago

Tub Works Smooth Jumbo Bath Crayons Bath Toy | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Large Easy-Grip Bathtub Crayons
- Price
- $19.38
- Rating
- 4.4/5
- Reviews
- 815
- Age
- 2y ago

Crayola Bathtub Fingerpaint 5 Color Variety Pack 3 Ounce Tubes (Bluetiful Blue Screamin Green Radical Red Flamingo Pink Royal Purple)
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 6,016
- Age
- 10y ago
Newest
by launch date
Mr. Bubble Bath Time Body Paints 6-Color Washable Bath Paint Sticks with Gentle Kid-Safe Formula Fun Tub Time Art Set with Scented Colors & Carrying Case
- Price
- $10.00
- Rating
- 3.9/5
- Reviews
- 51
- Age
- 9mo ago

Crayola Bathtub Fingerpaint Deluxe Value Pack 10-Piece Set for Kids 3 OZ Tubes of Washable Soap Paint Non-Toxic Stain Free Bath Toys for Kids
- Price
- $21.19
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 1y ago

Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers
- Price
- $13.04
- Rating
- 4.3/5
- Reviews
- 1,356
- Age
- 1y ago

Tub Works Smooth Jumbo Bath Crayons Bath Toy | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Large Easy-Grip Bathtub Crayons
- Price
- $19.38
- Rating
- 4.4/5
- Reviews
- 815
- Age
- 2y ago

Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors
- Price
- $27.97
- Rating
- 4.6/5
- Reviews
- 1,944
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
19
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Tub Works75%
- Crayola21%
- Mr. Bubble4%
Demand
Kids Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Kids Bath search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bath paint83K/yr
- bath paint for kids40K/yr
- bath paint for toddlers 1-39K/yr
- crayola bath paint23K/yr
- bathtub paint for kids14K/yr
- bath art10K/yr
- bath paints11K/yr
- kids bath set16K/yr
- bath wand8K/yr
- bath finger paint8K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Bath
We read the reviews and the return reasons for every product selling here.
“would have been better if they were darker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Bath questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








