Kidkraft Dollhouse
MaybeThe top 5 products take only 23% of clicks. But buyers convert on only 0.5% of searches, so Kidkraft Dollhouse is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 4656
- Market size
- $633K/yr1.5M searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 23%top-5 click share · 41 brands · 100 sellers
Flapen Score
Kidkraft Dollhouse against its category
The dotted line is the Toys & Games average. Past it, Kidkraft Dollhouse is stronger. Inside it, weaker.
Market
The Kidkraft Dollhouse market on Amazon at a glance
Shoppers on Amazon United States searched for Kidkraft Dollhouse 1.5M times last year and spent an estimated $633K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $633K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $633Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- wooden dollhouse436K searches a year
02 · Price
A sale here is worth $85.95.
Listings sell for $85.95 on average, from $11.25 to $237.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $85.95 that is $9K to $21K a year per listing.
- Average price
- $85.95inside the $15 to $100 sweet spot
- Price range
- $11.25–$237.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $9K–$21K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #225 within Dollhouses. It carries 1,223 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 96%
- Out of stock, average day
- 5.4%
- Average rank
- #225in Dollhouses
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,223per listing
- Listings tracked
- 79
04 · Newcomers
9 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Kidkraft Dollhouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
100
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
23%
Top 20: 55%
Open market
45%
- Brand 115%
- Brand 213%
- Brand 311%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Kidkraft Dollhouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Kidkraft Dollhouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wooden dollhouse436K/yr
- kidkraft dollhouse140K/yr
- wooden doll house131K/yr
- house toys46K/yr
- toy house88K/yr
- foldable doll house55K/yr
- houses for dolls53K/yr
- small dollhouse66K/yr
- toddler doll house61K/yr
- wood doll house70K/yr
Reviews and returns
What reviews say buyers love and hate about Kidkraft Dollhouse
We read the reviews and the return reasons for every product selling here.
“Difficult to put together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kidkraft Dollhouse questions
Answered from the same tracked data.








