- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $22K/yr23K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 45 sellers
Flapen Score
Keyforge against its category
The dotted line is the Toys & Games average. Past it, Keyforge is stronger. Inside it, weaker.
Market
The Keyforge market on Amazon at a glance
Shoppers on Amazon United States searched for Keyforge 23K times last year and spent an estimated $22K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $22Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- keyforge22K searches a year
02 · Price
A sale here is worth $35.68.
Listings sell for $35.68 on average, from $6.97 to $137.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.68 that is $0 to $4K a year per listing.
- Average price
- $35.68inside the $15 to $100 sweet spot
- Price range
- $6.97–$137.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #3,730 within Dedicated Deck Card Games. It carries 99 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #3,730in Dedicated Deck Card Games
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 99per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Keyforge products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lucky Line Key Shapes House Key Blanks Medieval Life Variety 4 Pack in KW1 (B100MK)
- Price
- $14.57
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 5y ago

Aember Skies Prerelease Pack - Keyforge
- Price
- $23.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Fantasy Flight Games Keyforge: Age of Ascension 2-Player Starter Set
- Price
- $11.27
- Rating
- 4.6/5
- Reviews
- 466
- Age
- 7y ago

KeyForge: mber Skies Display
- Price
- $100.26
- Rating
- 2.2/5
- Reviews
- 5
- Age
- 1y ago

KeyForge: Menagerie Deck Display - (Set of 12 Decks) Unique Themed Card Decks for Casual Play Ages 14+ 2 Players 30-45 Minute Playtime Made by Ghost Galaxy
- Price
- $82.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Trending
estimated 90-day click momentum
Keymarx Key Organizer for Men Compact Key Holder Minimalist Key Case Metal Key Chain Key Holder for Keychain Secures 2-5 Keys
- Price
- $22.63
- Rating
- 4.3/5
- Reviews
- 411
- Age
- 2y ago

Aember Skies Prerelease Pack - Keyforge
- Price
- $23.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

KeyForge: Ekwidon Blue Light Special Extra-Wide Playmat
- Price
- $9.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Lucky Line Key Shapes House Key Blanks Medieval Life Variety 4 Pack in KW1 (B100MK)
- Price
- $14.57
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 5y ago

KeyForge: Geistoid Manifestation Extra-Wide Playmat
- Price
- $10.86
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
Aember Skies Prerelease Pack - Keyforge
- Price
- $23.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

KeyForge: Discovery 1-Player Starter
- Price
- $22.95
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago

KeyForge: mber Skies Display
- Price
- $100.26
- Rating
- 2.2/5
- Reviews
- 5
- Age
- 1y ago

KeyForge: Geistoid Manifestation Extra-Wide Playmat
- Price
- $10.86
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

KeyForge: Ekwidon Blue Light Special Extra-Wide Playmat
- Price
- $9.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
45
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Ghost Galaxy48%
- Fantasy Flight Games23%
- Lucky Line23%
- Asmodee5%
- Keymarx2%
- Open — no brand owns it (0%)
Demand
Keyforge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Keyforge
We read the reviews and the return reasons for every product selling here.
“Fantasy Flight rips you off eleven of the twelve Archon decks per deck display”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keyforge questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








