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Keyforge

brand-locked demand (top 5 brands take 100% of clicks) — Keyforge doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46

Market size 5Growth 21Conversion 34Competition 24Returns 68Price range 65Avg price 95Brand share 0Review moat 95Quality gap 72
This niche Category average · 3,143 niches

Is Keyforge profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Keyforge is a $22K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Keyforge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 2.7% of searches end in a purchase.

$22K

revenue / yr

Units sold / yr750
Search volume / yr-7.6%23K
Conversion rate2.7%
Avg price$35.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 45
Top-5 product click share72%
Open market0%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement29%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews99

Top Keyforge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

$0$2K$4K$7K$9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Ghost Galaxy48%
  • Fantasy Flight Games23%
  • Lucky Line23%
  • Asmodee5%
  • Keymarx2%
  • Open — no brand owns it (0%)

Keyforge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR2.7%Products17Brands5Top 5 Brands100%OOS Rate1.7%Rating4.3★Reviews99Avg BSR#3,730
700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about Keyforge

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Durability50%

1 year EDC no faults

Locking Mechanism17%

The screw seems secure

Ease Of Use17%

Easy enough to flip them out with one finger

What buyers complain about

83% of reviews
Display-Overall25%

Fantasy Flight rips you off eleven of the twelve Archon decks per deck display

Advertised Vs Actual Product25%

Does not match description

Quality-Overall25%

Just feels cheap

Size-Overall8%

It was a tight fit

Keyforge return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Advertised Vs Actual Product
20%
3Weight Heavy
9%
4Locking Mechanism
9%
5Durability
5%

Common Keyforge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Keyforge 38/100 on Amazon United States — Skip it. The niche generates $22K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.
Search demand for Keyforge on Amazon United States peaks in Dec, where the busiest month runs 1.6× the quietest.