keyforge
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible98.94avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$35.68avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.97–$137.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, keyforge is a $22K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
keyforge market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $18K–$27K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #3,730
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 1.7%
- Avg brand age
- 44 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Ghost Galaxy48%
- Fantasy Flight Games23%
- Lucky Line23%
- Asmodee5%
- Keymarx2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top keyforge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lucky Line Key Shapes House Key Blanks Medieval Life Variety 4 Pack in KW1 (B100MK)
Lucky Line$14.574.4★86 rev
Aember Skies Prerelease Pack - Keyforge
Ghost Galaxy$23.245.0★1 rev
Fantasy Flight Games Keyforge: Age of Ascension 2-Player Starter Set
Fantasy Flight Games$11.274.6★466 rev
KeyForge: mber Skies Display
Ghost Galaxy$100.262.2★5 rev
KeyForge: Menagerie Deck Display - (Set of 12 Decks) Unique Themed Card Decks for Casual Play Ages 14+ 2 Players 30-45 Minute Playtime Made by Ghost Galaxy
Ghost Galaxy$82.965.0★1 rev
Newest
by launch dateAember Skies Prerelease Pack - Keyforge
Ghost Galaxy$23.241 rev
KeyForge: Discovery 1-Player Starter
Ghost Galaxy$22.951 rev
KeyForge: mber Skies Display
Ghost Galaxy$100.265 rev
KeyForge: Geistoid Manifestation Extra-Wide Playmat
Ghost Galaxy$10.862 rev
KeyForge: Ekwidon Blue Light Special Extra-Wide Playmat
Ghost Galaxy$9.780 rev
Trending
90-day click momentum
Keymarx Key Organizer for Men Compact Key Holder Minimalist Key Case Metal Key Chain Key Holder for Keychain Secures 2-5 Keys
Keymarx$22.634.3★
Aember Skies Prerelease Pack - Keyforge
Ghost Galaxy$23.245.0★
KeyForge: Ekwidon Blue Light Special Extra-Wide Playmat
Ghost Galaxy$9.780.0★
Lucky Line Key Shapes House Key Blanks Medieval Life Variety 4 Pack in KW1 (B100MK)
Lucky Line$14.574.4★
KeyForge: Geistoid Manifestation Extra-Wide Playmat
Ghost Galaxy$10.864.5★
What buyers say about keyforge
What buyers praise and complain about, mined from review topics.What buyers love
“1 year EDC no faults”
“The screw seems secure”
“Easy enough to flip them out with one finger”
What buyers complain about
“Fantasy Flight rips you off eleven of the twelve Archon decks per deck display”
“Does not match description”
“Just feels cheap”
“It was a tight fit”
Top return reasons
Common questions
- Is keyforge profitable to sell on Amazon United States?
- The niche generates $22K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the keyforge niche?
- 5 brands and 45 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in keyforge?
- Top complaints mined from reviews: Display-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.3%.
- When does demand for keyforge peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the keyforge niche?
- Listings span $6.97–$137.70; the average listing price is $35.68 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.