Key Toys

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

2.9%

Market size, estimated

$78Ka year

Top search term

lock and key toy22K searches a year

Listings sell for $21.75 on average, from $8.52 to $91.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.75 that is $2K to $5K a year per listing.

Average price

$21.75inside the $15 to $100 sweet spot

Price range

$8.52–$91.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #299 within Early Development & Activity Toys. It carries 1,677 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#299in Early Development & Activity Toys

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,677per listing

Listings tracked

39

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months