Ken Cowboy Costume

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $408K a year.

Searches, last 12 months

621K

Growth, 90 days vs prior 90

+12.3%

Conversion, latest week

2.5%

Market size, estimated

$408Ka year

Peak month

December8.1× the quietest month

Top search term

barbie horse205K searches a year

Listings sell for $26.49 on average, from $8.41 to $113.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $26.49 that is $13K to $20K a year per listing.

Average price

$26.49inside the $15 to $100 sweet spot

Price range

$8.41–$113.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

1.4%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #531 within Doll Accessories. It carries 2,370 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

96%

Out of stock, average day

5.4%

Average rank

#531in Doll Accessories

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

2,370per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months