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Kem Playing Cards

Kem Playing Cards shows a sweet-spot price point ($43.10 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46

Market size 64Growth 23Conversion 55Competition 53Returns 76Price range 90Avg price 95Brand share 0Review moat 68Quality gap 33
This niche Category average · 3,143 niches

Is Kem Playing Cards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Kem Playing Cards is a $602K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Kem Playing Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.1% over the last 90 days and 4.5% of searches end in a purchase.

$602K

revenue / yr

Units sold / yr20K
Search volume / yr-4.1%307K
Conversion rate4.5%
Avg price$43.10

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 29
Top-5 product click share53%
Open market0%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews780

Top Kem Playing Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

$0$60K$120K$181K$241K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

0%

  • Copag69%
  • KEM29%
  • Bicycle1%

Kem Playing Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume307KCVR4.5%Products24Brands3Top 5 Brands100%OOS Rate4.8%Rating4.5★Reviews780Avg BSR#255
9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Top Kem Playing Cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • copag playing cards90K/yr
  • kem playing cards62K/yr
  • kem45K/yr
  • kem cards28K/yr
  • copag23K/yr
  • copag cards15K/yr
  • copag plastic playing cards12K/yr
  • faded spade playing cards6K/yr
  • copag poker cards6K/yr
  • kem poker cards3K/yr

What reviews say buyers love and hate about Kem Playing Cards

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall20%

High quality cards

Durability19%

Very durable

Ease Of Use8%

easy to clean

Color8%

They're super bright in color

Value For Money6%

Worth it

What buyers complain about

82% of reviews
Smell25%

Unpleasant odor

Durability14%

They crack after one use

Grip13%

Also absurdly slippery

Quality-Overall10%

Poor quality

Value For Money5%

this is unacceptable for the price

Kem Playing Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Smell
10%
3Color
9%
4Advertised Vs Actual Product
8%
5Value For Money
7%

Common Kem Playing Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kem Playing Cards 50/100 on Amazon United States — Worth a look. The niche generates $602K/yr across 24 tracked products. Search demand moved -4.1% over the last 90 days.
Search demand for Kem Playing Cards on Amazon United States peaks in Jan–Dec, where the busiest month runs 1.9× the quietest.