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Kelp Board Game

Fail

The top 5 brands take 100% of clicks, so Kelp Board Game is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$760K/yr690K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
85%top-5 click share · 4 brands · 23 sellers

Flapen Score

Kelp Board Game against its category

The dotted line is the Toys & Games average. Past it, Kelp Board Game is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kelp Board Game market on Amazon at a glance

Shoppers on Amazon United States searched for Kelp Board Game 690K times last year and spent an estimated $760K. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $760K a year.

Searches, last 12 months
690K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
3.8%
Market size, estimated
$760Ka year
Peak month
June28.0× the quietest month
Top search term
splendor board game173K searches a year

02 · Price

A sale here is worth $28.80.

Listings sell for $28.80 on average, from $16.93 to $54.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $28.80 that is $115K to $144K a year per listing.

Average price
$28.80inside the $15 to $100 sweet spot
Price range
$16.93–$54.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$115K–$144K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #546 within Dedicated Deck Card Games. It carries 2,495 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#546in Dedicated Deck Card Games
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
2,495per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kelp Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Kelp Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 28.0×

Search terms

Top Kelp Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • splendor board game173K/yr
  • splendor123K/yr
  • a gentle rain board game32K/yr
  • doomlings68K/yr
  • solo board game31K/yr
  • unstable games43K/yr
  • a gentle rain17K/yr
  • gentle rain game17K/yr
  • rpg board games29K/yr
  • solo board games for adults26K/yr

Reviews and returns

What reviews say buyers love and hate about Kelp Board Game

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Fun/Entertainment Experience”
2.2%of orders come back
“not even be fun anymore”
A buyer, on “Fun/Entertainment Experience”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kelp Board Game questions

Answered from the same tracked data.