kelp board game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.80avg listing price — sweet spot $15–$100
Price range
Incredible$16.93–$54.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$760K$760K/yr · 690K searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,494.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kelp board game is a $760K/yr Amazon United States market (690K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
kelp board game market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- $864K–$1.2M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #546
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 14.5%
- Avg brand age
- 56 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Asmodee82%
- Doomlings10%
- Incredible Dream4%
- Fewlby4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +27.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 28.0×
Top kelp board game search terms
- splendor board game173K/yr
- splendor123K/yr
- a gentle rain board game32K/yr
- doomlings68K/yr
- solo board game31K/yr
- unstable games43K/yr
- a gentle rain17K/yr
- gentle rain game17K/yr
- rpg board games29K/yr
- solo board games for adults26K/yr
Top kelp board game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Asmodee Splendor Board Game - Gem Trading & Engine-Building Strategy for Adults & Families Adult Board Games Family Fun for Adults 2-4 Players Ages 10+ 30 Minute Playtime
Asmodee$28.804.9★14,993 rev
Splendor Duel Board Game - Two-Player Strategy Game for Intense Gem Collecting Battles - Fun Family Game for Kids and Adults Ages 10+ 2 Players 30 Minute Playtime Made by Space Cowboys
Asmodee$29.334.8★920 rev
Doomlings - A Delightful Card Game for The End of The World - Best New Strategy Card Game for Adults Kids & Teens | 2-6 Players | Perfect for Families and Travel | Easy to Learn (Base Edition)
Doomlings$22.834.7★1,443 rev
Space Cowboys Splendor The Sun Never Sets Board Game Expansion
Asmodee$16.934.8★76 rev
Asmodee Splendor The Silk Road Expansion
Asmodee$18.984.7★122 rev
Newest
by launch dateSpace Cowboys Splendor The Sun Never Sets Board Game Expansion
Asmodee$16.9376 rev
A Gentle Rain Calming Tile-Laying Puzzle Game Mindful Solo 2-Player or Cooperative Play in 15 Minutes Soft-Touch Tiles & Wooden Blossoms Compact Giftable Family-Friendly Board Game
Incredible Dream$22.66234 rev
Asmodee Splendor The Silk Road Expansion
Asmodee$18.98122 rev
Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size
Fewlby$25.541,300 rev
Splendor Duel Board Game - Two-Player Strategy Game for Intense Gem Collecting Battles - Fun Family Game for Kids and Adults Ages 10+ 2 Players 30 Minute Playtime Made by Space Cowboys
Asmodee$29.33920 rev
Trending
90-day click momentumFewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size
Fewlby$25.544.5★
Splendor Duel Board Game - Two-Player Strategy Game for Intense Gem Collecting Battles - Fun Family Game for Kids and Adults Ages 10+ 2 Players 30 Minute Playtime Made by Space Cowboys
Asmodee$29.334.8★
Space Cowboys Splendor The Sun Never Sets Board Game Expansion
Asmodee$16.934.8★
Doomlings - A Delightful Card Game for The End of The World - Best New Strategy Card Game for Kids Adults & Teens | 2-6 Players | Perfect for Families and Travel | Easy to Learn (Deluxe Edition)
Doomlings$54.304.7★
Asmodee Splendor Board Game - Gem Trading & Engine-Building Strategy for Adults & Families Adult Board Games Family Fun for Adults 2-4 Players Ages 10+ 30 Minute Playtime
Asmodee$28.804.9★
What buyers say about kelp board game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“Easy to understand”
“quality wise its good”
“Fun spinoff of original game”
“Great pack”
“Its very pretty artwork”
“Perfect size and play for two”
“Great for traveling”
“the rules are easy to understand”
“The plastic tokens and cards alsofeel really high quality”
What buyers complain about
“not even be fun anymore”
“it could be little cheaper though”
“Pretty artwork, insufficient contrast between colors”
“Received obviously used item”
“I expected much better quality control for a premium-priced game”
“It looks hard at first”
Top return reasons
Common questions
- Is kelp board game profitable to sell on Amazon United States?
- The niche generates $760K/yr across 9 tracked products. 90-day search growth is +27.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the kelp board game niche?
- 4 brands and 23 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kelp board game?
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Color. The return rate is 2.2%.
- When does demand for kelp board game peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 28.0× the quietest.
- What does it cost to enter the kelp board game niche?
- Listings span $16.93–$54.30; the average listing price is $28.80 (sweet spot $15–$100). The average incumbent carries 2,495 reviews — the moat a new listing must climb.